Getting started: Set up ChatGPT Ads tracking for your Shopify store

ChatGPT now shows ads, and like any ad platform, it optimizes better when it knows what happens after the click. Omega OpenAI Ads Pixel connects your Shopify store to ChatGPT Ads and reports five shopper actions: page views, product views, add to cart, checkout started, and purchases. The app uses Shopify's official web pixel, so nothing is added to your theme and your store speed is not affected.

Before you start, you need

• A ChatGPT Ads account with access to Ads Manager
• Omega OpenAI Ads Pixel installed on your Shopify store

The setup guide

When you open the app, the Home page shows a setup guide called "Set up ChatGPT Ads" with 3 steps. You do not need to tick anything manually: each step is marked "Done", "To do", or "Error" automatically, based on real data from your store and from ChatGPT.

Step 1: Connect ChatGPT Ads

First, get your Advertiser API key: open ChatGPT Ads Manager (the "Open Ads Manager" link in the app takes you there), go to Settings, then API keys, and create or copy the key.

Then, in the app, click “Connect”. A window opens right on the Home page: paste the key and click “Continue”. If the key is wrong, you will see an error right under the field and nothing is created.

If your ad account already has pixels, choose the one that will track this store, or pick “Create a new pixel for this store”. The app then sets everything up for you — your pixel, server tracking, and your storefront — and shows three green “Done” rows when it finishes. If setup is interrupted, click “Connect” again and it continues where it left off without creating duplicates.

If you see “Automatic pixel setup isn’t available”: ChatGPT has not enabled automatic setup for your account yet. Set up manually instead — see Step 2 below.

Step 2: Add your pixel & Conversions API key

If you connected your account in Step 1, this step is already “Done” — the app created your pixel and its Conversions API key for you.

If you’re setting up manually instead, click “Add manually”, enter your Pixel ID and a Conversions API key (from Ads Manager, under Conversions, Conversion keys), and save. The app verifies the key with ChatGPT before saving. Manual setup completes this step only; step 1 stays “To do” until you connect your ads account.

Step 3: Check your first events

To test your tracking, visit your storefront, view a product, add it to the cart, then click “Check now” in the app. If events have arrived, the app shows how many were received in the last 15 minutes, split by source, for example “3 from the browser, 2 from the server”. If none arrived yet, you’ll see: “No events yet. Try again shortly, or chat with us and we’ll check it with you.” You can click “Check now” once every 30 seconds.

Note: purchase events sent from the server can take a few minutes to appear, so a test order may not show up immediately. This is norm

After setup

Once all 3 steps are “Done”, your tracking is live. The guide stays visible until the next time you open the app, then collapses into a small bar — you can also hide it yourself.

• See your ad performance on the Home page: spend, conversions, and ROAS for the last 7 days
• Review and manage your pixels on the "Pixels" page
• View and control your campaigns on the "Campaigns" page
• Adjust what data is sent in "Settings"

Good to know

• Your keys are stored encrypted and never shown in full again, only the last 4 characters. If you lose a key, create a new one in Ads Manager and use "Replace key" on the Pixels page.
• Disconnecting your account later only removes the ads key: your store keeps sending events, and you can reconnect any time. Uninstalling the app is what stops tracking completely.

If any step shows "Error" and you cannot resolve it, contact our support team and include the "Request ID" shown in the error banner. It helps us find the exact issue quickly.

Updated on: 09/10/2026