Articles on: TagFly

How to set up conversion events in ChatGPT Ads Manager

Learn how to register conversion events so ChatGPT Ads can report and optimize for the actions TagFly sends.

Why is this step needed?
TagFly sends events to your Data Source, but ChatGPT Ads only counts an event as a conversion after you register it as a Conversion Event

Before you start:
Complete your Pixel ID and Conversion API Key set up

Step 1: Create a Conversion Event

1.1. Sign in to your ChatGPT Ads Manager account.

1.2. Navigate to Sidebar > Conversions, then select the Conversion Events tab.

1.3. Click + Create conversion events

Step 2: Custom conversion events

2.1. Data source: select the Data Source you created for your Shopify store

If you have no data source, create new one

2.2. Base event: select the event you want to measure for your store from the dropdown list

Events you want TagFly to track for your store	Base event to select in ChatGPT Ads
Page View	`page_viewed`
View Item	`contents_viewed`
Add To Cart	`items_added`
Begin Checkout	`checkout_started`
Purchase	`order_created`

2.3. Conversion Name: enter a name for the event. This name will appear in reporting and campaign setup, e.g. “Purchase”.

2.4. Click Create. Your Events will appear in the Conversion Events tab once created successfully

Repeat these steps for each event you want to track. We recommend creating at least 'order_created' (Purchase)

Step 3: Verify events are arriving

3.1. In Sidebar > Conversions, open the Event Stream tab. Click Start Polling to see recent incoming events

Your events will appear after a few seconds

3.2. In Conversion Events tab, check that each event shows activity.

✅ Your conversion events are now set up and active!!

Trouble Shooting

Numbers differ from other platforms?

Conversion numbers can differ between ChatGPT Ads Manager and other platforms. This is usually because of different attribution windows, time zones, or deduplication rules. A difference doesn’t necessarily mean tracking is broken.

Seeing 0 or 0% in the Events column?

If the Events column in the Data Source or Conversion Events tab shows 0 or 0%, please check again after a few hours. Data may take some time to appear in ChatGPT Ads Manager.

If you need help, reach out via the in-app chat or schedule a meeting with our team.

Updated on: 13/10/2026

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