Articles on: FeedNexa

How to Use the Mapping Field?

FeedNexa allows you to map Shopify fields to corresponding channel fields (Google Merchant Center, Meta/Facebook, Microsoft Merchant Center, and XML feed). This helps ensure your product data is properly formatted and synced for each advertising channel.


Supported Sync Channels

We support Field Mapping in the following channels:

  • XML Feed
  • Google Merchant Center (GMC) Sync
  • Microsoft Merchant Center (MMC) Sync
  • Facebook Sync


What We’ve Done for You

  • We've pre-mapped all required fields based on Google's standards to ensure smooth submission.
  • You can either:
  • Use the default mapping (recommended for most users), or
  • Customize the field mapping to match your store’s unique setup or feed requirements.


📂 Required vs Optional Fields

We categorize fields into:

1. Required Fields

These fields are mandatory for platforms like Google Merchant Center. You must map them correctly, otherwise, your products may be disapproved or not shown.

Examples include:

  • Title
  • Description
  • ImageLink
  • Availability
  • Price
  • Brand
  • Link

2. Optional Fields

These fields are not required, but highly recommended. They help enhance your product listing visibility, ad targeting, and feed optimization.

Examples include:

  • Color
  • MPN (Manufacturer Part Number)
  • Google Product Category
  • Shipping Weight
  • Additional Image Links
  • Gender, Age Group, etc.
➕ You can add, modify, or remove these fields as needed.


🚀 How to Set Up Field Mapping

  • Go to FeedNexa menu
  • Select the channel you want to configure (GMC, MMC, Facebook, or XML).
  • Navigate to the “Mapping Field” section

Mapping fields

Channel Field (attribute): The required or optional field name used by the channel (e.g. gtin, brand, title).

Shopify Field (value): The data source from your Shopify product that you want to assign to that attribute (e.g., {{product.title}}, {{price}}, {{barcode}})

value

  • Use Rules (Conditions) to define when and how fields are overwritten. Example: If title contains "Promo", change it to product type.
  • Save and Sync
  • Once saved, the mapped fields will automatically override default values when syncing to the selected channel. Then check result in Channel.


📌 Use Cases for Mapping Field


Use Case

Description

Example Mapping

Map the GTIN field from Shopify

You can use various fields in Shopify to map to GTIN (required by Google for effective ad visibility).

Channel field: GTINShopify field: {{variant.barcode}}Or combine fields: {{variant.barcode}}{{product.title}}

Map your custom Product Category

Assign your own product category (e.g., using tags, product type) to Google’s product_type field.

Channel field: Product TypeShopify field: {{product.product_type}}

Assign Custom Labels for campaign grouping

Group products based on tags, vendors, collections, etc., for better ad segmentation.

Channel field: Custom Label 0Shopify field: {{product.tags}}

Use SEO title instead of default product title

Prefer the SEO title (if available) for better search appearance over the default Shopify title.

Channel field: TitleShopify field: {{product.seo_title}}

Use SEO description instead of default product description

Improve click-through rates and provide optimized descriptions for Google Shopping or Facebook Ads.

Channel field: DescriptionShopify field: {{product.seo_description}}

Add custom labels for discounted products

Create labels to group promotional products using fields like Compare at Price.

Channel field: Custom Label 1Shopify field: {{variant.compare_at_price}}




Updated on: 07/08/2025

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