📣 New UTM Attribution Report (Real-time)
Wanna know where your orders come from? Let's look at Omega UTM attribution report and find the answer 😉
✅ Set up at least 1 pixel in Omega (Events API is recommended)
✅ No login or connect account is required in app
1. What are UTM parameters?
UTM parameters are tags you add to the end of your URL links that help identify the source, medium, campaign name, and other key information about traffic coming to your website. With UTMs, you can answer questions like:
Where did this visitor come from? (e.g., TikTok, Facebook)
Which campaign drove this conversion? (e.g., Black Friday Campaign)
What specific ad led to this purchase?
Example of a URL with UTM Parameters:
How to use Omega UTM Attribution Report?
Step 1: Get UTM link in Omega
Upon first attempt, a splash screen to overview about the feature is shown to you. Click Start tracking to investigate it 🥰
Either click Set up now or Setup UTM
Copy the UTM link well defined by Omega. You can choose to add more custom parameters to serve your own needs. This is optional.
Read the instructions to activate UTM parameters in TikTok
Step 2: Set up UTMs in your TikTok Ads
In TikTok Ads Manager:
If you want to create a new ad with UTM -> Click Create
If you want to add UTMs params to existing ads -> Click Edit
In Ad level, go to the Destination section and simply paste the copied link from Omega in the box
Once set up and check done, click Publish ad/Save to activate our UTM link.
If you create a new ad, you need to wait for TikTok review. Upon done reviewing, the attached UTM link will be activated. Make sure you don't modify our UTM link
Step 3: Access the UTM Attribution Report & review your data in Omega TikTok Pixels
Log in to your Omega TikTok Pixels app and navigate to Ad performance report tab to view recorded data by each level - Campaign/Ad group/Ad
Use filters to view data by specific campaigns/ad group/ad, date ranges, or individual UTM parameters.
3. View Order list & Order journey
More than just UTM attribution report, we offer your extra benefits to see:
Order list attached to each Campaign, each Ad group, each Ad.
Order journey: How each of your customer jump through each event of the product journey (View Content > Add to Cart > Initiate Checkout > Complete payment)
😎 Best practices for using UTM Parameters in TikTok Campaigns
Use Omega UTM only : This ensures your data is clean and easy to interpret. If you modify or match our UTM with others, it may cause undetectable data.
Track specific campaign objectives: Create UTMs for key campaigns (e.g., holiday sale or new arrivals) to analyze performance relative to your objectives.
Avoid overly complex UTMs: Use concise and clear UTM values if you need to custom. Long or complicated UTMs can be hard to manage and analyze by TikTok
❓ Frequently Asked Questions (FAQs)
What does each UTM parameter track?
utm_source: The platform/source of the traffic (e.g., TikTok).
utm_campaign: The campaign name you want to track, such as spring_sale.
utm_content: The ad creative (like video_ad1 or carousel_ad2) to identify which specific ad brought the user.
Why should I use Omega’s UTM Attribution Report?
Omega’s UTM Attribution Report goes beyond standard analytics by offering unique insights tailored for TikTok advertising. Our report not only provides a centralized view of your campaigns, ad groups, and ads but also includes two key features that set us apart:
Order List: See a detailed list of all orders generated through your TikTok campaigns, so you can directly connect ad spend to actual revenue.
Order Journey Tracking: View the complete customer journey from the first click to the final purchase, enabling you to understand which ads, ad groups, and campaigns led to each order. This insight helps you track the full impact of your TikTok ads, allowing for better optimization, budget allocation, and improved ad performance over time.
How often is the data in the UTM Attribution Report updated?
Data is updated in real-time, providing the most recent metrics on your TikTok campaigns.
How can I use the insights from the UTM Attribution Report to improve my campaigns?
The report provides data that can guide optimizations at various levels:
Campaign-Level: Identify which campaigns are driving the most conversions and focus resources on similar successful strategies.
Ad Group-Level: Recognize the ad groups with high engagement and conversion rates, and adjust targeting or budget allocations accordingly.
Ad-Level: Spot top-performing ads to understand which creative elements resonate with your audience, then replicate or tweak similar elements across other ads.
Do I need technical skills to use the UTM Attribution Report?
No technical skills are required! Just simply follow our guide. Once UTMs are set up in your TikTok ads, the report will automatically capture and display relevant data.
Checklist
✅ Set up at least 1 pixel in Omega (Events API is recommended)
✅ No login or connect account is required in app
1. What are UTM parameters?
UTM parameters are tags you add to the end of your URL links that help identify the source, medium, campaign name, and other key information about traffic coming to your website. With UTMs, you can answer questions like:
Where did this visitor come from? (e.g., TikTok, Facebook)
Which campaign drove this conversion? (e.g., Black Friday Campaign)
What specific ad led to this purchase?
Example of a URL with UTM Parameters:
https://yourstore.myshopify.com/?utm_source=tiktok&utm_campaign=Black%20Friday&ad_group=Lookalike%2018-24&ad=Video%20Testimonial&campaign_id=camp1&ad_group_id=1234&ad_id=12345&ttclid=123456789How to use Omega UTM Attribution Report?
Step 1: Get UTM link in Omega
Upon first attempt, a splash screen to overview about the feature is shown to you. Click Start tracking to investigate it 🥰
Either click Set up now or Setup UTM
Copy the UTM link well defined by Omega. You can choose to add more custom parameters to serve your own needs. This is optional.
Read the instructions to activate UTM parameters in TikTok
Step 2: Set up UTMs in your TikTok Ads
In TikTok Ads Manager:
If you want to create a new ad with UTM -> Click Create
If you want to add UTMs params to existing ads -> Click Edit
In Ad level, go to the Destination section and simply paste the copied link from Omega in the box
Once set up and check done, click Publish ad/Save to activate our UTM link.
If you create a new ad, you need to wait for TikTok review. Upon done reviewing, the attached UTM link will be activated. Make sure you don't modify our UTM link
Step 3: Access the UTM Attribution Report & review your data in Omega TikTok Pixels
Log in to your Omega TikTok Pixels app and navigate to Ad performance report tab to view recorded data by each level - Campaign/Ad group/Ad
Use filters to view data by specific campaigns/ad group/ad, date ranges, or individual UTM parameters.
3. View Order list & Order journey
More than just UTM attribution report, we offer your extra benefits to see:
Order list attached to each Campaign, each Ad group, each Ad.
Order journey: How each of your customer jump through each event of the product journey (View Content > Add to Cart > Initiate Checkout > Complete payment)
😎 Best practices for using UTM Parameters in TikTok Campaigns
Use Omega UTM only : This ensures your data is clean and easy to interpret. If you modify or match our UTM with others, it may cause undetectable data.
Track specific campaign objectives: Create UTMs for key campaigns (e.g., holiday sale or new arrivals) to analyze performance relative to your objectives.
Avoid overly complex UTMs: Use concise and clear UTM values if you need to custom. Long or complicated UTMs can be hard to manage and analyze by TikTok
❓ Frequently Asked Questions (FAQs)
What does each UTM parameter track?
utm_source: The platform/source of the traffic (e.g., TikTok).
utm_campaign: The campaign name you want to track, such as spring_sale.
utm_content: The ad creative (like video_ad1 or carousel_ad2) to identify which specific ad brought the user.
Why should I use Omega’s UTM Attribution Report?
Omega’s UTM Attribution Report goes beyond standard analytics by offering unique insights tailored for TikTok advertising. Our report not only provides a centralized view of your campaigns, ad groups, and ads but also includes two key features that set us apart:
Order List: See a detailed list of all orders generated through your TikTok campaigns, so you can directly connect ad spend to actual revenue.
Order Journey Tracking: View the complete customer journey from the first click to the final purchase, enabling you to understand which ads, ad groups, and campaigns led to each order. This insight helps you track the full impact of your TikTok ads, allowing for better optimization, budget allocation, and improved ad performance over time.
How often is the data in the UTM Attribution Report updated?
Data is updated in real-time, providing the most recent metrics on your TikTok campaigns.
How can I use the insights from the UTM Attribution Report to improve my campaigns?
The report provides data that can guide optimizations at various levels:
Campaign-Level: Identify which campaigns are driving the most conversions and focus resources on similar successful strategies.
Ad Group-Level: Recognize the ad groups with high engagement and conversion rates, and adjust targeting or budget allocations accordingly.
Ad-Level: Spot top-performing ads to understand which creative elements resonate with your audience, then replicate or tweak similar elements across other ads.
Do I need technical skills to use the UTM Attribution Report?
No technical skills are required! Just simply follow our guide. Once UTMs are set up in your TikTok ads, the report will automatically capture and display relevant data.
Updated on: 03/12/2024
Thank you!