Sales Analytics Dashboard

The Sales Analytics Dashboard provides insights into your store’s sales performance, including revenue, orders, average order value, and refund trends. It is divided into three main sections: Top Metrics Cards, Charts & Trends, and the Metrics Panel (Right Sidebar).

• Top Metrics Cards

At the top of the dashboard, you will see key sales indicators:

Total Revenue – The total revenue generated within the selected date range.

Orders – The total number of orders placed.

Average Order Value (AOV) – The average value of each order, calculated as total revenue ÷ number of orders.

Refund Orders – The number of refunded orders.

Refund Orders Rate – The percentage of refunded orders compared to total orders.

• Charts & Trends

Visualize your sales data over time with interactive charts:

Revenue Trend – Shows the daily/weekly progression of total revenue.

Orders Trend – Displays the number of orders placed over the selected time range.

Average Order Value Trend – Tracks fluctuations in AOV over time.

Refund Rate Trend – Highlights the refund percentage trend, helping identify anomalies.

• Metrics Panel (Right Sidebar)

The Metrics Panel allows you to customize your dashboard view:

Sales Metrics: Toggle visibility of metrics such as Total Revenue, Orders, AOV, Refund Orders, and Refund Orders Rate.

Charts: Show or hide charts (Revenue Trend, Orders Trend, AOV Trend, Refund Rate Trend).

Table Order: Include or exclude detailed data fields (Date, Orders, Revenue, CPA, AOV, CLV, Refund Rate).

Filters: Adjust the date range to analyze sales performance over a specific period.

• Refresh Data

Click the Refresh button in the top-right corner to load the latest sales data.

Updated on: 15/08/2025