The Product Tracking Type setting lets you control how Omega sends product identifiers (content_id) to Pinterest when customers view or interact with products on your store.

This setting is especially important if you run Pinterest Shopping Ads, Dynamic Ads, or Catalog-based campaigns, because Pinterest uses content_id to match website events with products in your catalog.

Choosing the correct tracking type helps ensure:

• Accurate event attribution
• Correct product or variant matching in ads
• Better retargeting performance and ROAS

Why this matters

When a customer views a product on your website, Omega sends an event (such as ViewContent, AddToCart, or Checkout) to Pinterest.

Each event includes a content_id, which Pinterest uses to answer this question:

“Which product (or variant) did the customer interact with?”

If the content_id does not match your Pinterest Catalog structure, your Shopping Ads may:

• Match the wrong item
• Lose attribution
• Perform worse than expected

This setting ensures your pixel data and catalog data stay aligned.

Available options

By default, tracking type is set to product_id by the app. To change the type, go to Settings section within the app and switch between product_id or variant_id.

1. Product ID

Track at the product level

When selected:

• Omega sends Product ID as content_id
• Pinterest tracks interactions at the main product level

Recommended if:

• Your products have no variants, or
• You advertise products without size, color, or style differentiation

Example:

• Product: “Running Shoes”
• All views and actions are tracked under one product ID

Pros:

• Simple setup
• Suitable for basic catalogs

Limitations:

• Less accurate if products have multiple variants

Here's how it appears on Pinterest Pixel Helper when tracked by product_id:

2. Variant ID (Recommended for Shopping Ads)

Track at the exact variant level

When selected:

• Omega sends Variant ID (e.g. size, color, style) as content_id
• Pinterest tracks interactions for the exact item the customer viewed

Recommended if:

• Products have multiple variants
• You run Pinterest Shopping Ads or Dynamic Retargeting
• You want the most accurate attribution and product matching

Example:

• Product: “Running Shoes”
• Variant: “Black – Size 42”
• Pinterest tracks this exact variant, not just the parent product

Benefits:

• More precise retargeting
• Better catalog-to-event matching
• Improved Shopping Ads performance

👉 Most merchants using Pinterest Shopping Ads should select Variant ID.

Here's how it appears on Pinterest Pixel Helper when tracked by variant_id:

Updated on: 30/12/2025