The purpose of setting tags for customers is to categorize them into groups so another extra discount will be applied to them upon purchasing

You can set tags and add new rules for the custom tag in Variant, Product, Collection, Entire store and Limit Purchase sections.

Please be noted that ‘’Customer tag’’ can be active once that rule of the Variant, Product, Collection, Entire store and Limit Purchase sections are active.

That means, once a variant/product/collection is discounted already, the customer tag helps them discount more based on the remaining price (after applied discount of variant/product/collection’s rule).

Set customer tag in variant setting
For example product Boyfriend T-shirt with Yours Sincerely Print/ Variant size M
Original price: €10
Rule: Buy 10 => discount 10% on unit price => €9/item after discounted
Create customer tag ‘’July_birthday’’ for variant size M => discount 20% on unit price => €8/item after discounted
It will display on normal customers’s window like this



While the customer whose tag is ‘’July_birthday’’, It will display on customer's window like this



Other hand, if this special customer see other variant (size S), the discount will be like this because you didn’t set the rule and customer tag neither for size S variant



Set customer tag in product setting
Remember this, the rule of the variant is always the most priority if it exists.
For example, we set no variant rules for Boyfriend T-shirt with Yours Sincerely Print, which has original price is €10/item
The rule of the product is Buy 10 discount €10/item => subtotal price is €90, this is how normal customer can see



While the customers whose tag July_birthday will see



Because you set the customer tag rule like this



Set customer tag in collection setting

Remember this, the rule of the variant and product are always the most priority if they exist.
For example, we set no variant rules and product rules for Skirt collection
The rule of this collection is: Buy 5 products with fixed price is €100


The customer tag rule is: discount 10% per item after applied the rule of collection’s rule


As a result, the normal customer will see


While the customers whose tag July_birthday will see



Set customer tag in entire store setting
Remember this, the rule of the variant, products, collections are always the most priority if they exist.
For example, we set no variant rules, product rules or collection rules.
The rule of the entire store is: Buy 20 with a fixed price is €150.
The customer tag rule is: discount 10% per item after applied the rule of entire store


As a result, the normal customer will see


While the customers whose tag July_birthday will see

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