Set up API for Conversions
The Pinterest API for Conversion is a secure and reliable way to send your marketing data directly to Pinterest through server-side tracking.
PAPI gives Pinterest the best tracking signal possible with more data points, and less data loss due to IOS 14 restrictions. This leads to better ad performance overall because of the enhanced tracking results.
Advertisers should be capturing events this way in parallel with a browser Pinterest tag when possible.
Take a look at the video tutorial if you prefer to watch:
Click into the button Generate new token
Copy the token
Tada! You’re done and your events will be captured and sent via the server-side.
Why Pinterest API for Conversions (PAPI)?
PAPI gives Pinterest the best tracking signal possible with more data points, and less data loss due to IOS 14 restrictions. This leads to better ad performance overall because of the enhanced tracking results.
Advertisers should be capturing events this way in parallel with a browser Pinterest tag when possible.
Setting up Pinterest API for Conversions
Take a look at the video tutorial if you prefer to watch:
Go to your Ads Manager
Grab the access token
Click into the button Generate new token
Copy the token
Pass to Omega
Tada! You’re done and your events will be captured and sent via the server-side.
Updated on: 22/05/2025
Thank you!