Setting Up Google Ads Conversion Tracking

1. Sign in to your Google Ads account.
2. In the left sidebar, go to Goals > Conversions > Summary, then click + Create conversion action.

3. Under Where do you want to measure conversions?, select Conversions on a website, Conversions from phone calls, and Conversions offline, then click Continue.

4. In the What do you want to measure? section, select Purchase.

5. In the Purchase section, click + Add conversion actions and select Add data source later under the Offline section.

Updated on: 26/12/2025