✅ Test your Pixel tracking

After setting up Pixel, let's test to see if your pixel is working

What's the concept? Put simply, pretend you're a shopper and make a test purchase so you can see if the full-funnel events fire properly or not.

👇Check this out if you haven't installed your pixel and CAPI via Omega yet.

▶️ Setup Pixel and CAPI in Omega

Now let’s test a series of actions and see if they arrive properly at the Test Events tab of your pixel.

Step 1. Get the test event code from Facebook

In Meta Events Manager, go to Data Sources → your Pixel → Test events tab.
Select channel "Website"
Expand "Confirm your server's events are set up correctly"
You'll see a code that looks like test_event_code: TEST2904. Click Copy.

Step 2. Paste the test event code into Omega

Switch to the Omega app and open Facebook Pixel & CAPI.
Edit the pixel you want to test.
Scroll to the Test event code field (under Conversions API).
Paste the code you copied from Meta and click Save.

Step 3. Go to your storefront and test events

👉 Now go to your storefront and run a test journey — page view, view content, add to cart, initiate checkout, purchase. Then switch back to the Meta Events Manager tab — events should start streaming in within a few seconds.

⚠️ Remove the test code as soon as you're done. Events sent with a test code don't count as conversions in Ads Manager — leaving it on will make your live campaigns look like they have zero results. Go back to Edit Pixel in Omega, clear the field, and click Save.

Verify deduplication

If your setup is correct, you'll see the same event arriving twice — once labeled Browser, once labeled Server.

Did deduplication happen? If you're shipping Facebook both browser events (via Pixel) and server events (via Conversion API), they should be deduplicated. Reach us if you're not seeing that!

Test events with Facebook Pixel Helper

In case you don't currently have access to your Pixel in Facebook Events Manager, or you want a quicker option, follow this video to test your events.

Monitor tracking performance: You can proactively check which server events were sent to Facebook by Omega on a daily basis from the Pixel Analytics tab. 🔦 Monitor what's sent

Updated on: 29/05/2026

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