🔔 Simplify Your Analytics with Facebook Ads Report
Get a unified view of the Facebook Ads performance, right within the Omega Facebook pixel app
Omega - Facebook Ad metrics: All in one
No more switching between platforms. With our integrated reporting, you can see all your key metrics – impressions, clicks, conversions, and cost-per-action – alongside the Omega data, giving a complete picture of your advertising effectiveness.
To access the full potential of this feature and view all Facebook ad data, we recommend logging in with your Facebook account
👌Log in Facebook account
👌No logging in Facebook account
Step by step to combine Facebook ad metrics to Omega report dashboard
1️⃣ Select 1 in 2 options: Log in or no logging in Facebook account
2️⃣ Connect your Facebook account and choose the Ad account you want to see the data (You can switch to another Ad account in the Dashboard) 
3️⃣ Set up UTM
Be aware that we can only measure the performance of your ads if you use a UTM to set them up. For the best performance insights, make sure all your adverts have UTM tracking links
📗Step 1: Copy Omega's UTM string to put into your ad
utm_source=facebook&utm_campaign={{campaign.name}}&ad_name={{ad.name}} &adset_name={{adset.name}} &omega_utm_source=facebook&omega_utm_campaign={{campaign.name}} &omega_ad_name={{ad.name}}&omega_adset_name={{adset.name}} &campaign_id={{campaign.id}}&adset_id={{adset.id}}&ad_id={{ad.id}}
📗 Step 2: Put Omega's UTM string to your ads
4️⃣ Confirm
🔑Filter/Sort and Customize columns
You can easily view/compare ad metrics by filtering/sorting functions.
🔖Definition of Facebook Ads report metrics
Metric | Definition | Calculation |
|---|---|---|
Impression | The number of times that your adverts were on-screen | Taken from FB |
Clicks | A click is counted each time someone clicks on your advert in this campaign. The number of times your adverts were clicked | Taken from FB |
Spending | The approximate total amount of money that you've spent on your campaign, ad set, or ad during its schedule | Taken from FB |
CPC | Cost per click is cost you pay for each click on your ads. | CPC = Spending/Clicks |
CPM | Cost per mile is cost you pay for each 1000 impressions. | CPM = (Spending/Impressions)*1000 |
CTR | A ratio shows how often people seeing your ad end up clicking it. Click-through rate (CTR) can be used to gauge how well your campaigns are performing | CTR = Clicks/Impression*100% |
Orders | Number of orders/purchases from ads within the selected timeframe | Get from Omega |
Total sales | Omega's total order value |
|
CPA | Cost per action | CPA = Spending/Actions (purchase) |
AOV | Average Order Value | AOV = Total sales/Orders |
ROAS | Return on Ad Spend | ROAS = Total sales/Spending |
Subtotal | Total value of all items in orders, excluding shipping and tax |
|
Ad Profit | Ad Profit is the net income generated from your advertising efforts after accounting for key costs | Ad Profit = Subtotal - Product Cost - Ad Spend |
POAS | A ratio that measures the profitability of your advertising campaigns relative to the amount spent on ads | POAS (Profit on Ad Spend) = Ad Profit / Ad Spend |
Updated on: 05/06/2025
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