Omega Pinterest Pixel currently supports 04 essential conversion events to help you track and optimize your Pinterest Ads performance:

• Page Visit – Track people who view primary pages, such as product pages and article pages
• Add to Cart – Track people who add items to shopping carts
• Initiate Checkout – Track people start the process of checking out an item for purchase.
• Checkout (Purchase) – Track people who complete transactions

Install Pinterest Tag Helper

Perform test activities to test event fires

Check if the Pixel is initialized

Perform a test purchase journey

1. **Add to cart event: **

2. **Initiate checkout event: **

3. **Checkout event: **

Check event history in your Business Account

Check Pinterest Tag events

# Check API for Conversions events

Updated on: 07/01/2026