⏳ Fix your Facebook reporting delay
Metrics can take up to 72 hours to show up in Ads Manager. That's normal. Here's why it happens and what to do.
You know the feeling — that awkward silence in Ads Manager. Shopify tells you the traffic came from Facebook, but Facebook says nothing. Don't panic, and don't optimize off incomplete data either.
Why the delay happens
- Meta batches conversion data from multiple sources (Pixel + CAPI + Engage-through) before crediting it to a campaign.
- Late-attributed conversions can land within the 7-day click window — meaning yesterday's report keeps updating for up to a week.
- iOS aggregated reports (AEM) arrive in delayed chunks for privacy.
The result: today's number is rarely final. Most accounts settle around the 72-hour mark.
What to do about it
- Wait at least 72 hours before making big campaign changes based on reported conversions.
- Use Pixel Analytics in Omega for a real-time view of events your store fired — see Pixel Analytics
- Don't refresh Ads Manager every 10 minutes. It won't make data arrive faster, and it'll mess with your head.
🚀 Get ahead. Omega is rolling out an Ads Report tab that pulls real-time data with flexible attribution windows. Join the waitlist from inside the app's home banner.
Updated on: 03/06/2026
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