Articles on: Google Shopping Feed PRO

What is a custom label and do I need to set them?

Custom labels allow you to attach specific tags to your products. These will act as filters for you to group products in your Shopping Ads campaign in terms of reporting and bidding. The information you include in this attribute won’t be shown to customers.

You can submit up to 5 custom_label attributes for each product.


You want to be able to group products based on your selling rate (low selling, high selling) to better organize & optimize your Ads campaigns, set a custom_label to low selling, high selling.

Step 1: Select the products you want to assign a custom_label attribute to

Step 2: Select a custom_label & enter the string value you want to assign to it

Updated on: 11/02/2022

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