[Wix] Connect and sync your Wix store with TikTok Shop by Omega

😎 We're glad to let you know that we now support the full TikTok Shop flow for sellers in 12 countries (for local sellers):

• United States
• United Kingdom of Great Britain and Northern Ireland
• Spain
• Ireland
• China
• Hongkong
• Philippines
• Indonesia
• Viet Nam
• Malaysia
• Singapore
• Thailand

Before you start

You need:

• An active TikTok Shop seller account. Your shop must already be approved and live in TikTok Shop Seller Center. Accounts that are still pending review cannot be connected.
• Permission to manage that TikTok Shop account (you must be able to authorize third-party apps).
• Products in your Wix store that you want to list on TikTok Shop.

If you sell in more than one region, connect the account for the region you want to manage. The app detects the shop region during authorization and applies the matching currency (US → USD).

😎 Step 1: Connect your TikTok Shop account

1. Install and direct to the app
2. Click Connect on the welcome card.
3. Choose the region you are selling TikTok Shop products

4. You are redirected to TikTok to sign in and authorize the app. Review the requested permissions and confirm.

5. After you authorize, you are returned to the app. The connected shop appears with its name and status Connected.

What happens automatically after connecting:

• The app retrieves your shop information (shop ID and shop code).
• Your default warehouse is detected and saved so products can be listed against it.
• Your currency is set based on the shop region (USD for US shops).

Connecting more than one shop

The app supports multiple TikTok Shop accounts. The most recently connected shop becomes the active one; any previously connected shop with a different shop ID is marked Disconnected.
Use the shop selector at the top of the TikTok Shop page to switch between accounts, and Delete to remove an account you no longer use.

If the connection expires

If TikTok revokes or expires your authorization, the app shows a Permission expired message. Click Reconnect and complete the TikTok authorization again. No mapping or product data is lost.

Step 2 — Map your product categories

TikTok Shop requires every product to belong to a TikTok Shop category. Mapping lets you assign categories in bulk instead of product by product.

1. Map products from Onboarding or Open the Manage products page

2. The Unmapped products table lists Wix products that don't yet have a TikTok Shop category. Filter by Wix collection or category to narrow the list.
3. Select the products you want to group together.
4. Choose the matching TikTok Shop category and save.

5. Mapped products move to the Mapped status, grouped by category.

Step 3 — Review and edit product details

Open the Sync Products table to check what will be sent to TikTok Shop. For each product you can review and edit:

• Title and description
• Images
• SKUs / variants and prices
• Weight and package dimensions
• Brand
• Category-specific attributes and certifications

Use Bulk edit to apply the same value — for example brand or weight — to many products at once, or upload a file to update product details in bulk.
Fill in everything the category requires before syncing. Missing required attributes are the most common cause of a failed sync.

Step 4 — Sync products to TikTok Shop

1. Select the products you want to publish.
2. Click Sync products and confirm.
3. Products are queued and processed in batches in the background — you can leave the page and come back later.

Sync status for each product:

Settings

In TikTok Shop → Settings you can review and adjust:

• Currency — set from your shop region (USD for US shops).
• Currency exchange — how Wix prices are converted when your store currency differs from your TikTok Shop currency.
• Auto-sync schedule.
• Custom price and inventory threshold.

Troubleshooting

1. "Connect" redirects back without connecting? Make sure you are signed in to the correct TikTok Shop seller account and that the shop is active in Seller Center. A shop still pending approval cannot be authorized.
2. My shop shows "Disconnected"? This happens when a different shop was connected afterwards, or when the authorization expired. Click Reconnect on the shop you want to use.
3. A product failed to sync? Open the product and read the failure message. Most failures come from a missing category, a missing required attribute (brand, certification, dimensions), an image that doesn't meet TikTok Shop's requirements, or a price/inventory value TikTok Shop rejects. Fix the field and sync again.
4. Products are stuck on "Submitted"? The product reached TikTok Shop and is waiting on TikTok's own review. Review times are controlled by TikTok, not by the app. You can check the product's status in TikTok Shop Seller Center.
5. I don't see my newly added Wix products? Products are pulled from Wix, refresh the product list in app Settings page, and make sure the product is published and available in your store.

Need help?

Contact our support team from the app's help menu with your store URL and the TikTok Shop ID you're connecting, and we'll take a look.

Updated on: 10/08/2026