Omega gives you two places to keep an eye on what's actually reaching Facebook:

• The Home dashboard — a store-wide snapshot of every server event sent today.
• The Pixel Analytics tab — a per-pixel deep dive with funnel, revenue, and event trends.

Home dashboard — a quick glance

The dashboard is your go-to place to see overall server events and the conversion funnel, store-wide.

• Event overview — the total number of Add to Cart, Initiate Checkout, and Purchase events successfully sent to Facebook today.
• Order report — detailed order data including Order ID, value, currency, UTM parameters, and the event types fired for each order.
• Order journey view — click any order to see a full breakdown of actions, including:

- Purchase information — total order value, items purchased, and purchase time.
  - Event activity timeline — every Add to Cart, View Content, and Initiate Checkout event with direct links to the exact product pages — giving you the full customer journey that led to the purchase.

Good to know:

• You can only look up data from the past 60 days.
• The dashboard reports all server events sent, regardless of which pixel ID they came from.
• Events are recorded at the time they happen, following the timezone you set in Settings.

Pixel Analytics — a detailed look

Analytics is where you dive deeper into each pixel's performance — one pixel at a time, with CAPI activity broken out.

• Real-time report — see how many Add to Cart, Initiate Checkout, and Purchase events have been successfully sent to Facebook for each pixel.
• Conversion rate funnel — broken down per pixel so you can compare which pixel is converting best.
• Event activities chart — visualize the volume of key events (Add to Cart, Initiate Checkout, Purchase) over time, with the option to switch between daily and hour-of-day views

Updated on: 05/10/2026