4️⃣ Analytics & Reporting

To help you optimize TikTok ads tracking, Omega allows you to view:

With our reports, you can

You can only look up for data no more than 60 days into the past
The dashboard reports all server events sent, regardless of the pixel IDs.
The events are recorded at the time they happen, following the time zone you set in Event Setting
The data is reported only if there is active pixel(s)

👉Here's how Analytics helps you to monitor your Events API performance:

Real-time report: Assess how many page views, view content, add to cart, initiated checkout & purchase events have been successfully sent to TikTok
Conversion Rate indexes
Revenue: View the revenue associated with the purchases sent
Examine orders sent: Clickable order ID that leads you to the order detail page in Shopify

Updated on: 02/06/2025

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