4️⃣ Analytics & Reporting

Reports

To help you optimize TikTok ads tracking, Omega allows you to view:

• Purchase Report
  With our reports, you can
• Filter events by date range and Pixel IDs
• Monitor server events sent to TikTok through Events API

Note:

• You can only look up for data no more than 60 days into the past
• The dashboard reports all server events sent, regardless of the pixel IDs.
• The events are recorded at the time they happen, following the time zone you set in Event Setting
• The data is reported only if there is active pixel(s)

Analytics:

👉Here's how Analytics helps you to monitor your Events API performance:

• Real-time report: Assess how many page views, view content, add to cart, initiated checkout & purchase events have been successfully sent to TikTok
• Conversion Rate indexes
• Revenue: View the revenue associated with the purchases sent
• Examine orders sent: Clickable order ID that leads you to the order detail page in Shopify

Updated on: 02/06/2025