A complete guide: Visitor Analytics overview
Overview
Visitor Analytics shows who visits your store and what Blockify did with them. It lives in Analytics in the Blockify admin. The page is split into tabs, and each one answers a single question: how much traffic you got and how much was stopped, whether every protection you turned on is working, which bots and risky addresses showed up, whether your rules are blocking real shoppers, where visitors come from, what each visitor did, and which orders look risky.
What you'll learn
- Start and stop recording visits
- What each tab is for
- The buttons every tab shares
- What you see on the Overview tab
- What you see on the Protection tab
- What you see on the Bots and risk tab
- What you see on the Legitimate tab
- What you see on the Visitor trends tab
- What you see on the Orders tab
- What you get on the Free plan
- Who can use this feature?
Start and stop recording visits
Step 1: Open Analytics from the Blockify navigation. The badge next to the tab row reads Tracking when Blockify is recording visits and Not tracking when it is not.
Step 2: If it is not recording, click Activate analytics in the top-right corner. Blockify starts recording from that moment.
To stop recording, click Deactivate analytics and confirm with Turn off in the dialog.
The first time you open the page, Blockify shows a note about Shopify analytics: blocked visitors can still appear in Shopify's own reports, because Shopify counts a visit before any app can check it. Tick Don't show this again and click I understand 😃 to stop it coming back.
What each tab is for
One row of tabs runs across the top of the page.
Tab | What it answers |
|---|---|
Overview | How much traffic came in this billing cycle, how much Blockify stopped, and why. |
Protection | Is each protection you turned on doing its job? |
Bots & risk | Which bots and risky IP addresses reached your store, and which rules stopped them. |
Legitimate | Are your rules blocking real shoppers, and when do real shoppers visit? |
Visitor trends | How many visitors, from which countries, on which browsers and devices. |
Visitors | The visit-by-visit log. See Visitor logs: allowed, blocked, redirected and bot visitors. |
Orders | How many orders look risky, and what fraudsters are ordering. |
The buttons every tab shares
To the right of the tab row sit the controls every tab shares:
Control | What it does |
|---|---|
Date range | Pick Today, Yesterday, Last 7 days, Last 30 days, Last 90 days, or Custom range and click Apply. The range you pick stays when you switch tabs. |
Refresh | Reloads the open tab with the latest data. |
Export | Only on Visitors and Orders. The report tabs have no export. |
Blockify keeps visitor data for about two months on standard paid plans, so a 90-day range can show empty days at the start. The days with no stored data stay blank instead of showing an error.
What you see on the Overview tab
Overview answers one question: how much traffic came in, and how much of it did Blockify stop?
Visitors this billing cycle
The strip across the top counts your current billing cycle, not the date range you picked, because paid plans are charged on the visitors you receive each cycle. It shows the cycle dates and the days left, then:
- Total visitors: unique visitors in this cycle.
- Blocked: how many of them your rules stopped, and what share that is.
- Plan usage: visitors counted against the number included in your plan, with a bar that turns orange as you approach the limit and red once you pass it.
On a monthly plan the strip also shows a Forecast: where the count is heading by the end of the cycle at the current pace, and what that would add to your bill.
The main numbers
Number | What it counts |
|---|---|
Total blocked visitors | Unique visitors your block rules stopped in the date range. Visitors sent elsewhere by a redirect rule are counted as redirected, not blocked. |
Block rate | Blocked visitors as a share of all visitors, with the two counts underneath. |
Bot checkouts stopped | Checkouts that bots tried to create through a checkout link, stopped by Stop bots from creating fake checkouts. Shows a dash when that feature is off. |
Revenue protected (est.) | An estimate of the chargeback losses you avoided, from blocked checkout attempts, your dispute rate and your average order value. |
Each one has a small trend line for the date range and a percentage against the period before it.
Store traffic
A chart of how many visitors Blockify let in, stopped and redirected each day. View blocked visitors opens the log filtered to blocked visitors. When blocked traffic rises sharply in the last week of a long date range, a line under the chart says how much it rose and which country or network most of the rise came from.
Top block reasons
The share of blocked visitors by reason: VPN/Proxy, Tor, Country, ISP, Bot, IP / IP range and Auto-blocked IPs, plus Other for everything else. Click a row to see those visitors. Each visitor counts once, under the reason that stopped them.
What you see on the Protection tab
Protection gives every protection feature its own card: whether it is on, what it stopped in the date range, and what to do next.
The cards cover Proxy & VPN blocking, Blocker & Redirector, Bot protection, Stop bots from creating fake checkouts, Stop repeated checkout attempts, Order fraud filter, Auto-block IPs from risky orders, Tor blocking and Blocked checkouts.
- A card that is on shows On, its count, a trend line and View activity, which opens the matching list.
- A card that is off explains what it would start counting and offers Turn on, which takes you to the setting.
- A card for a feature on a higher plan says which plan it needs and offers an upgrade.
The card at the top counts how many protections reported activity in this period, and Manage protections opens your settings.
What you see on the Bots and risk tab
Bots & risk covers automated traffic and risky addresses.
The numbers across the top are Bot visitors (with how many of them were blocked), Blocked VPN & Proxy, Blocked Tor, Low risk IP, High risk IP and Dangerous IP. Tor is counted on its own, so a Tor visitor no longer adds to the VPN and proxy number.
The three cards below break down the bots your rules stopped: Top blocked bots by bot name, Where they come from by internet provider, and Rules that blocked them by rule. When one provider sends a large share of your blocked bots and only an IP-range rule is catching it, Where they come from suggests an ISP rule and offers Block this ISP.
The Who visited your store chart at the bottom splits each day into people, allowed bots, blocked traffic and redirected traffic.
What you see on the Legitimate tab
Legitimate is where you check that your rules are not keeping real shoppers out.
Number | What it counts |
|---|---|
Low-risk visitors blocked | Blocked visitors with a risk score of 0 to 25 (low risk), and what share of all blocked visitors they are. |
Past customers blocked | Blocked IP addresses that had already placed an order with you. |
Let through by your allow list | Visits your whitelist rules allowed in. |
A Needs attention badge appears when any past customer was blocked, or when low-risk visitors are more than 5% of everything you blocked. Click a number to see those visitors and decide whether to loosen a rule.
Below that, Legitimate Overview keeps the four figures that compare visitors with orders: Legitimate Visitors, Returning Customers, Conversion Rate (legit) and Revenue from legit. The When real shoppers visit grid at the bottom shows which weekday and hour bring the most allowed traffic, so you can avoid changing rules at your busiest times. It counts allowed visits only.
What you see on the Visitor trends tab
Visitor trends holds the traffic reports.
- Total allowed visitors, Total blocked visitors and Total redirected visitors, each a button that opens that group in the log.
- Total visitors: visits per day, with a tab per group and a line per risk level.
- Visitors by country: a world map and a ranked list. Click a country to see its visitors.
- Top 5 Browsers, Top 5 OS and Top 5 ISP, each with an All and a High risk view. Browsers and operating systems carry their own logo.
- Top Visited Pages: which pages got the most visits and what share of them was blocked, with sorting, a copy button for each address and Export.
What you see on the Orders tab
Orders answers how many orders look risky and what the risky ones have in common.
The strip at the top counts Orders checked, Low risk, Medium risk and High risk for the date range, each with its change against the period before. Click one to open the order list filtered to that level.
- Risky orders over time charts medium-risk and high-risk orders per day.
- High-risk orders by order value groups high-risk orders into four value bands in your store's currency. When most of them fall in the lowest band, the card says so and offers Block low-value checkouts, which opens your checkout rules. A run of tiny high-risk orders is the usual sign of card testing.
The order list sits below the charts, with the same columns, filters and actions as before, plus Analyze old orders and an export.
What you get on the Free plan
On the Free plan:
- Blockify records your first 200 unique visitors. After that the numbers on these tabs stop growing, while every block, redirect and whitelist rule keeps working.
- The date range covers the last 7 days. Last 30 days and Last 90 days carry a Premium badge and open the upgrade options.
- Cards that need a paid plan show an Upgrade plan button in place of the number.
Who can use this feature?
Every plan has Visitor Analytics with the limits above. Proxy and VPN figures need Premium. Tor, auto-blocked IPs from risky orders and blocked checkouts need Enterprise. The Visitors and Orders tabs, Top Visited Pages and the When real shoppers visit grid are on every plan.
FAQs
- Why is Total blocked visitors lower than it used to be?
Visitors that a redirect rule sent elsewhere are counted as redirected, not blocked. Add the Total redirected visitors number on the Visitor trends tab to see both.
- Why does Shopify still show visitors from a country I blocked?
Shopify counts a visitor the moment they arrive, before any app can check them, so a blocked visit still appears as a session there. Blockify's own tabs show who was allowed and who was stopped.
- A protection card says Off but shows a count. Why?
The count is what that feature stopped while it was on during the date range. Turning it back on starts counting again from the next block.
- Where did the Conversion Loss number go?
It is gone. It multiplied blocked sessions by your store conversion rate, which treated bots and scrapers as lost shoppers and made the figure larger the more you blocked. Revenue protected (est.) on the Overview tab is the figure to use.
- Why do Top blocked bots and the bot cards look empty?
They only count bots your rules stopped in the date range. Widen the range, and remember that bots stopped by Block spam bots are never recorded.
- I turned analytics off for a week. Can I get that week back?
No. Blockify records nothing while it is off, and those visits cannot be recovered. Everything before and after stays as it is.
Updated on: 11/11/2026
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