Analytics dashboard for fulfillment optimization
The Analytics Dashboard gives you a complete view of how your shipments are performing, how fast your fulfillment flow is moving, and where delays may happen.
Use this guide to understand each section and maximize the value of your data.
1. Shipments Overview
Use this tab to monitor your daily shipping activity and spot issues early.
What you can learn here
- Whether your shipping volume is increasing or slowing down
- How many shipments were tracked vs untracked
- How many shipments are delayed, exceptional, or expired
- Which carriers or destinations have the most activity
How to use it
- Tracked vs Untracked:
If untracked is high → check warehouse workflows, fulfillment partner, or tracking-sync settings.
- Exceptional / Expired shipments:
High numbers may lead to disputes or customer complaints. Investigate carriers or destinations with recurring issues.
- Shipments Over Time:
Helps you understand your busiest days for staffing, packaging, or scheduling carrier pickups.
- Shipments by Carrier / Location:
Useful for choosing the best carrier for each region, and spotting routes with delays.
2. Fulfillment Performance
This tab helps you understand how long each stage of the fulfillment and delivery process takes, so you can find bottlenecks.
What you can learn here
- How fast your team or fulfillment partner processes orders
- How long carriers take to pick up parcels
- How reliable your carriers are in delivering on time
- Where delays happen: processing, dispatch, or transit
How to use it
Processing Time
Slow processing can indicate:
- Insufficient staffing
- Production delays (for made-to-order items)
- Inefficient warehouse workflow
If this number increases → review packing workflow or fulfillment partner performance.
Dispatch Lead Time
A high dispatch time means:
- Carriers are picking up late
- Fulfillment partner is holding shipments too long before handover
- Orders are marked “Fulfilled” too early
- P90 helps set a benchmark: If average > P90 → fulfillment or pickup delays need attention.
If this moves upward → you may need earlier pickups or workflow changes.
Delivery Time
If delivery time is high:
- Consider switching carriers for certain routes
- Compare regions to see where delays happen
- Check if certain carriers consistently underperform
Use the “Delivery Time by Carrier” chart to pick the fastest option.
Order-to-Delivery Time
This is the full customer experience.
If this increases, check whether the delay is in:
- Processing
- Dispatch
- Delivery
The breakdown chart makes it clear which stage needs improvement.
3. Tips for Making Decisions
Problem | Check these metrics | How to interpret | Recommended action |
|---|---|---|---|
Deliveries are slow | Avg Delivery Time; Delivery Time by Carrier | Delivery time high → carrier delay; Only some regions/carriers slow → route-specific issue | Switch carriers for affected routes; Negotiate SLA; Adjust delivery promise for slow destinations |
Many customers ask “Where is my order?” | Untracked shipments; Expired shipments; Exceptional shipments | High untracked → tracking not added or not synced; High expired → shipments stuck > 60 days; High exception → carrier failures | Enable auto tracking sync; Fix warehouse workflow; Review problematic carriers |
Shipments wait long before carrier pickup | Avg Dispatch Lead Time; Dispatch Lead Time P90; Slow Dispatched Shipments | High dispatch time → late pickup or early “Fulfilled” marking; Avg > P90 → consistent operational issue | Schedule earlier pickups; Increase pickup frequency; Avoid marking Fulfilled too early; Review fulfillment partner |
Fulfillment feels slow | Avg Processing Time | High processing time → slow picking/packing or made-to-order delays | Improve workflow; Increase staffing on peak days; Adjust cut-off time; Review fulfillment partner |
A carrier seems unreliable | Delivery Time by Carrier; Exception Rate by Carrier | One carrier slow → carrier issue; All carriers slow → region/customs delay | Switch carriers; Renegotiate SLA; Adjust ETA for that region |
Too many shipments are untracked | Tracking sync settings; Carrier support list; Warehouse workflow | Tracking missing → not added by warehouse; Unsupported carrier → tracking unavailable | Enable auto sync; Fix workflow; Use supported carriers |
Delivery time longer than your promise | Avg Order-to-Delivery Time; Stage breakdown | Actual > promise → promise unrealistic or delays in one stage | Update delivery promise; Fix slow stage; Switch carriers if needed |
Updated on: 18/11/2025
Thank you!