Analytics & Reporting
Reports
To help you optimize TikTok ads tracking, Omega allows you to view:
- Purchase Report
With our reports, you can
- Filter events by date range and Pixel IDs
- Monitor server events sent to TikTok through Events API
Note:
- You can only look up for data up to 6 months into the past depending on your plan
-> Starter: 60-day data retention
-> Growth: 90-day data retention
-> Scale: 6-month data retention
- The dashboard reports all server events sent, regardless of the pixel IDs.
- The events are recorded at the time they happen, following the time zone you set in Event Setting
- The data is reported only if there is active pixel(s)
Analytics:
👉Here's how Analytics helps you to monitor your Events API performance:
- Real-time report: Assess how many page views, view content, add to cart, initiated checkout & purchase events have been successfully sent to TikTok
- Conversion Rate indexes
- Revenue: View the revenue associated with the purchases sent
- Examine orders sent: Clickable order ID that leads you to the order detail page in Shopify
Updated on: 22/04/2026
Thank you!