Articles on: Omega Google Ads, Ga4 & GTM

Auto Resync: Recover orders from the conversion activation window

Why some early orders are missing

  • When you first set up tracking, Omega Google Ads creates your conversion actions in Google Ads. Google then needs about 4 to 6 hours to review and activate each new conversion action before it can start receiving events.
  • Any orders placed during that 4 to 6 hour activation window are not sent to Google Ads, because the conversion action was not active yet. Those conversions would otherwise be lost.

→ Auto Resync recovers them**.** You request a resync in the app, and Omega Google Ads re-uploads the orders from that window once your conversions are active.


Before you can resync: 5 required checks

Auto Resync can only run once these 5 items are Verified on the ROI Optimization screen. They confirm Google will accept your uploaded conversions:

  1. Accept Customer Data Terms: Google requires this before any conversions with customer data can be uploaded.
  2. Google Ads account authorized: The connected account has Standard access or higher.
  3. Correct Google Ads account selected: Conversions upload to the right account.
  4. Conversion action exists and is active.
  5. Conversion action type is "Import from clicks": The only type that accepts server-side uploads.


Other items are recommended for better results, but they are not required to run your Auto Resync.


If any of the 5 urgent items are not Verified, use "View more" modal for the exact steps, or click "Contact CS" for direct support if you face any difficulties.



How to use Auto Resync

  1. On the ROI Optimization screen, find the Resync Orders banner.
  2. Once your 5 required checks are Verified, click Auto Resync.
  3. Omega Google Ads starts the resync automatically, and the button is disabled so you do not trigger it twice.
  4. Auto Resync applies to your whole store.



When will I see the results? → After you start the resync, the recovered conversions take about 1 to 1.5 days to appear in the app. They show up automatically once processed.


Frequently asked questions

  1. Which orders does Auto Resync recover? → Orders placed during the 4 to 6 hour window while your newly created conversion actions were still being activated by Google, and therefore were not sent at the time.
  2. Do I still need to contact support to resync? → No. Auto Resync is now one-click. Make sure the 5 required checks are Verified, then click the button.
  3. How long until my recovered conversions show up? → About 1 to 1.5 days after you start the resync.
  4. The Auto Resync button will not proceed. Why? → One or more of the 5 required checks is not Verified. Resolve those items on the ROI Optimization screen (use View more for steps), then try again.
  5. Does Auto Resync run per market? → No. It applies to your whole store.

Updated on: 17/07/2026

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