OGA features
Omega Google Ads: Home page
Home Page Overview Home is the first screen you see in Omega Google Ads. It shows, in one place, whether your channels are set up and whether this month's orders reached Google Ads. It has three main functions: Functions Overview: which channels and optimization features are set up, and what to do next. Google Ads Conversion Delivery: how many orders Omega sent to Google Ads this month and how many were not sent yet. If orders were not sent, the How to improve? button starts aFew readersAuto Resync: Recover orders from the conversion activation window
Why some early orders are missing When you first set up tracking, Omega Google Ads creates your conversion actions in Google Ads. Google then needs about 4 to 6 hours to review and activate each new conversion action before it can start receiving events. Any orders placed during that 4 to 6 hour activation window are not sent to Google Ads, because the conversion action was not active yet. Those conversions would otherwise be lost. → Auto Resync recovers them**.** You requeFew readersOmega Google Ads: Delivery status for Purchase events
What is Delivery status? Delivery status shows what happened to each Purchase conversion after Omega recorded it from Shopify: whether it has been sent to Google Ads, is still on its way, was accepted, was not accepted, or is on hold because you reached your plan limit. Instead of wondering whether an order made it to Google Ads, you can check the status of every order in the Purchase Events Table on Home and open its Conversion Journey to see each step. One thing to keep in mind:Few readersOmega Google Ads: Compliance - consent tracking
Omega automatically respects your shoppers' consent when sending tracking data to Google Ads and GA4. This guide explains how it works, where to see its impact, and how to verify your tracking. What this feature does Shoppers in privacy-regulated regions (EU/EEA, UK, and US states such as California) may decline tracking on your store's consent banner. Omega handles this for you automatically: Shoppers who accept consent → their events are sent to Google. Shoppers who **decliFew readersOmega Google Ads: ROI Optimization
ROI Optimization turns tracking setup from guesswork into a guided checklist. Instead of discovering problems days later inside Google Ads, your store, Google Ads, GA4, and GTM are checked against 20+ requirements in real time, each with a clear status and a next step. What is ROI Optimization? ROI Optimization consolidates every tracking and policy requirement your store needs for Google Ads into one self-auditing checklist. It continuously inspects your store, Google AdFew readersOmega Google Ads: Settings page
What is Settings? Settings is where you turn tracking on or off and configure how the app works, all in one place. It is organized into three tabs: General: app status, storefront embed, consent, connected Google accounts, and reporting timezone. Tracking: Shop Pay tracking, custom events, ROI Optimization, and multi-market tracking.  to a market-centric model. Each Shopify market now gets its own dedicated tracking configuration. 👉 Clean, market-separated data means stronger first-party signals to Google AI and better ad performance per region. 👉 If you sell to more than one Shopify market, this screen lets you send each region's data to its own GA4 property, GTM contaiFew readers
Dashboard Analytics
Trakpilot Data Export Guide
The Export feature allows you to download your entire list of Conversion Events in CSV format. This data includes details about the customer journey (Order Journey), order values, traffic sources, and other vital information for your in-depth analysis. How to Export Data Step 1: Go to the Home page and locate the Purchase Events Table. Step 2: Click the Export button (expFew readersOmega Google Ads: Signal Quality
What is Signal Quality? Signal Quality measures how well your store captures conversion data and delivers it to Google Ads. Google can only optimize your campaigns as well as the data it receives, so a stronger signal means more accurate attribution and better Smart Bidding. You will find it on the Signal Quality tab in Business Insights. It is available on all plans, including Free. ![](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_1iFew readersOmega Google Ads: Guide to ask Sidekick about your Business Insights
What is Sidekick? Sidekick is Shopify's built-in AI assistant, right inside your Shopify admin. It understands your store and helps you get answers and complete tasks in everyday language, with no technical skill needed. With Trakpilot installed, Sidekick can also answer questions about your Business Insights, using your real store data. So instead of opening each analytics screen, you can just ask, for example "What was my revenue in the last 30 days?", and Sidekick replies. SidekFew readersOmega Google Ads: Business Insights
What is Business Insights? Business Insights is your analytics home in the app. It turns your store and Google Ads data into clear, real-time metrics so you can see what is working and where to act. It has four tabs: Signal Quality: how healthy your Google Ads tracking is. See the dedicated guide: Signal Quality. Order: sales performance. Buyer: customer acquisition, retention, value, and ad audiences. Product: theFew readersOmega Google Ads: Conversion adjustment for refunded and cancelled orders
What is conversion adjustment? Omega sends a Purchase conversion to Google Ads as soon as an order is placed. Until now, that conversion stayed on Google Ads even if you refunded or cancelled the order later, so Smart Bidding kept counting revenue you never kept and spent your ad budget on it. Conversion adjustment fixes this. When an order that came from a Google ad is refunded or cancelled in Shopify, Omega sends a correction to Google Ads so the conversion matches what you actuFew readers
Getting Started
Test Real-time Events
Test Real-time Events: Stop Guessing, Start Optimizing "I can’t see what events my tags are sending in real-time." "I can’t tell if my Purchase event is actually working for Google Ads." If you constantly have to guess whether your tracking is working, you can’t fix issues before they hurt your ROAS. That is why we built the Test Real-time Events feature in Trakpilot. 1. What is Test Real-time Events? Test Real-time Events helps you check whether your **Google Ads, GA4, GooglFew readersOmega Google Ads: Set Omega's Purchase as your only Primary conversion action in Google Ads
Why does "only Primary" work? Omega Google Ads (previously named Trakpilot) creates its own Purchase conversion action in your Google Ads account and sends every order to it. For Google Ads to learn from the right numbers, this should be the only Primary conversion action for Purchase. Google Ads marks each conversion action as one of two types: Primary: counted in the Conversions column and used by Smart Bidding (for example Target ROAS, Maximize conversion value) to decideFew readers
Google Ads Remarketing
How to check if Google Ads events are working
This guide shows you how to check whether your Google Ads events are firing correctly on your store. You can check events in two ways: Use a browser extension to confirm that events are firing on your storefront. Check your Google tag status and stats in Google Ads. ${color}[rgb(var(--black))](Method 1: Check events with a browser extension) Install the extension Install the browser extension: [Tag Explorer](https://chromewebstore.google.com/detail/tag-explorer/obhceflecohdhjjFew readersSetup of Google Ads Conversion Tracking
Setting Up Google Ads Conversion Tracking Sign in to your Google Ads account. In the left sidebar, go to Goals > Conversions > Summary, then click + Create conversion action. Under Choose data sources to measure conversions, select Conversions on a website, Conversions from phone calls, and Conversions offlineFew readersHow to find your Conversion ID
Find Conversion ID **Note: **Before using the remarketing feature, ensure that you have completed the setup of Google Ads Conversion Tracking Please follow the steps below: Sign in to your Google Ads account. Click** Goals** in the left navigation bar and go to** Summary** > Conversion action. ![conversion-ads](https://storagFew readers
Google Ads
Setup tracking
In order to send your transaction data to this destination, we need the following information from your Google Ads account Note: Google Ads requires 4 to 6 hours to review the conversion events before it can start tracking event data. Therefore, please wait during this time before your ads begin running to ensure that no events are missed in the tracking process. Step 1: Select your Google Account Click "Connect" to connect your Google Account . Method 1: Check Directly on Google Ads Log in to your Google Ads account. Log in to your Google Ads account at Google Ads Navigate to Goals -> Conversions -> Summary. In this section, you will see information about the conversion events that you have set up. Note*: You caSome readersOmega Google Ads: Action optimization (Primary vs Secondary)
Primary vs Secondary Actions in Google Ads In Google Ads, each conversion action can be set as either Primary or Secondary. This setting tells Google which actions to optimize for and which to track for insights only. Primary Actions These are the main goals you want Google Ads to optimize your campaigns around — for example: purchases, form submissions, or sign-ups. They appear in the “Conversions” column and are used by Smart Bidding to adjustSome readersError Logs
During the use of the app, you may encounter some issues as follows: This is normal, and here are some guidelines: PERMISSION_DENIED: Request had insufficient authentication scopes Problem Description: The error you're encountering indicates that the access token used to make the request to the Google Ads API does not have the necessary scopes to perform thSome readers
Google Analytics 4
How to setup Tracking
Step 1: Open Pixel Setting Step 2: In Customer events, click button Add custom pixel Step 3: In the Pixel name field, enter: Omega Trakpilot Custom Script Then click Add pixel to proceed  Log in to your Google Analytics account. Select the correct GA4 Property for your website. Navigate to Reports > Realtime Overview. Open your storefront in a new tab, browseSome readersOmega Google Ads: Tracking Shop Pay and third-party gateway orders in GA4
Trakpilot can help track purchase events from orders that may be missed by browser-based tracking, such as orders completed through Shop Pay, including purchases made through the Shop app, or certain third-party payment gateways. No extra setup is required if you have already: Installed Omega Google Ads, GA4 & GTM Connected GA4 or GTM Enabled purchase tracking Once these requirements are met, Omega Google Ads will handle this feature automatically in the background. Why some purchasFew readersHow to setup GA4
GA4 in Omega Google Ads Google Analytics 4 (GA4) is Google's event-based analytics for websites and apps. Omega Google Ads integrates GA4 to help you: Track customer behavior from landing page to purchase. Report revenue and the effectiveness of your Google Ads campaigns accurately. Use both client-side (browser) and server-side (server) tracking for more complete data. In Omega Google Ads, GA4 is configured inside Market & Events. Each Shopify market can have its own GA4 proFew readers
Google Tag
Google Tag Setup
What GTM does in Omega Google Ads Google Tag Manager (GTM) is the container that holds and fires your tracking tags. Trakpilot uses GTM to manage your GA4 tags centrally, so tags and triggers are created for you automatically, with no code and no theme edits. With GTM connected, Trakpilot handles container management, automatic tag creation, and trigger setup on your behalf. You do not need to build tags by hand. You will come across GTM in three places: during first-time onboarding, whSome readersHow to check if GTM is tracking
There are two quick ways to confirm Google Tag Manager (GTM) is live and tracking on your store: Check the container is firing on your storefront Check tag coverage in GTM Admin Method 1: Use browser extension Install Extension: Install extension Tag Explorer Install extension [Google Analytics Debugger](https://chromewebstore.google.com/detail/google-analytics-debugger/jnkmfdileelhSome readers
Miscellaneous
Trakpilot FAQs
FAQs Do I need to delete any code after uninstalling? No, the app will not leave any code/ script after uninstalling. How can I get support if I have any issues? You can send the request to our email [email protected]. Or you can support messages right from our app. Our team will reply to you within 24 hours on weekdays. How do I know if my conversion events are working? First, after registering conversion events in the app, ensureSome readersOmega Google Ads: Shopify Flow Automations
What are Flow Automations? Flow Automations let you turn the tracking signals Omega Google Ads already collects into automatic actions in your store, using Shopify Flow. Omega Google Ads recognizes which orders and customers come from Google Ads, and Shopify Flow acts on that: tagging customers, emailing you a weekly report, or retrying a conversion that failed to upload. This sits on top of your existing tracking. It does not change how Omega Google Ads sends conversions to Google AFew readers