Dashboard Analytics

• Real-time Buyer Metrics

  Real-time Buyer Metrics Documentation Introduction The Real-time Buyer Metrics provides insights into customer acquisition, retention, and value. It helps businesses monitor buyer behavior, analyze performance trends, and optimize marketing strategies. Key Metrics Buyers: Definition: The total number of unique customers who made at least one purchaseFew readers

• Real-time Order Metrics

  Real-time Order Metrics The Real-time Order Metrics provides insights into your store’s sales performance, including revenue, orders, average order value, and refund trends. It is divided into three main sections: Top Metrics Cards, Charts & Trends, and the Metrics Panel (Right Sidebar). Top Metrics Cards At the top of the dashboard, you will see key sales indFew readers

• Real-time Product Metrics

  Introduction Real-time Product Metrics allows you to monitor the entire customer journey for each product, from the moment a customer views the product to the point they complete a purchase. This data helps you identify which products attract attention, which ones convert well (or poorly), and where customers tend to drop off. Main Metrics Table The Real-time Product Metrics table displays: Name: Product name Status: Product status (active/inactive) **TyFew readers

• Trakpilot Data Export Guide

  The Export feature allows you to download your entire list of Conversion Events in CSV format. This data includes details about the customer journey (Order Journey), order values, traffic sources, and other vital information for your in-depth analysis. How to Export Data Step 1: Go to the Home page and locate the Purchase Events Table. Step 2: Click the Export button (expFew readers

Google Analytics 4

• How to check if GA4 is tracking

  There are a few ways to check if GA4 is working properly on your website. You can choose any one of the below methods: Check Real-Time Reports in GA4: This is the fastest way to confirm that data is being sent successfully. Use browser Extension Method 1: Real-time reports in GA4 (fastest) Log in to your Google Analytics account. Select the correct GA4 Property for your website. Navigate to Reports > Realtime Overview. Open your storefront in a new tab, browseSome readers

• Omega Google Ads: Tracking Shop Pay and third-party gateway orders in GA4

  Trakpilot can help track purchase events from orders that may be missed by browser-based tracking, such as orders completed through Shop Pay, including purchases made through the Shop app, or certain third-party payment gateways. No extra setup is required if you have already: Installed Omega Google Ads, GA4 & GTM Connected GA4 or GTM Enabled purchase tracking Once these requirements are met, Omega Google Ads will handle this feature automatically in the background. Why some purchasFew readers

• How to setup GA4

  GA4 in Omega Google Ads Google Analytics 4 (GA4) is Google's event-based analytics for websites and apps. Omega Google Ads integrates GA4 to help you: Track customer behavior from landing page to purchase. Report revenue and the effectiveness of your Google Ads campaigns accurately. Use both client-side (browser) and server-side (server) tracking for more complete data. In Omega Google Ads, GA4 is configured inside Market & Events. Each Shopify market can have its own GA4 proFew readers

Getting Started

• Test Real-time Events

  Test Real-time Events: Stop Guessing, Start Optimizing "I can’t see what events my tags are sending in real-time." "I can’t tell if my Purchase event is actually working for Google Ads." If you constantly have to guess whether your tracking is working, you can’t fix issues before they hurt your ROAS. That is why we built the Test Real-time Events feature in Trakpilot. 1. What is Test Real-time Events? Test Real-time Events helps you check whether your **Google Ads, GA4, GooglFew readers

Google Tag

• Google Tag Setup

  ${color}[rgb(var(--black))](What GTM does in Trakpilot) Google Tag Manager (GTM) is the container that holds and fires your tracking tags. Trakpilot uses GTM to manage your GA4 tags centrally, so tags and triggers are created for you automatically, with no code and no theme edits. With GTM connected, Trakpilot handles container management, automatic tag creation, and trigger setup on your behalf. You do not need to build tags by hand. You will come across GTM in three places: during fiSome readers

• How to check if GTM is tracking

  There are two quick ways to confirm Google Tag Manager (GTM) is live and tracking on your store: Check the container is firing on your storefront Check tag coverage in GTM Admin Method 1: Use browser extension Install Extension: Install extension Tag Explorer Install extension [Google Analytics Debugger](https://chromewebstore.google.com/detail/google-analytics-debugger/jnkmfdileelhFew readers

Google Ads

• Setup tracking

  In order to send your transaction data to this destination, we need the following information from your Google Ads account Note: Google Ads requires 4 to 6 hours to review the conversion events before it can start tracking event data. Therefore, please wait during this time before your ads begin running to ensure that no events are missed in the tracking process. Step 1: Select your Google Account Click "Connect" to connect your Google Account ![](https://storage.Some readers

• How to check conversion events is working

  Google Ads may take several hours to a couple of days to record data for the events sent. You can directly access Google Ads to view the submitted data or check for any error status (if applicable). Method 1: Check Directly on Google Ads Log in to your Google Ads account. Log in to your Google Ads account at Google Ads Navigate to Goals -> Conversions -> Summary. In this section, you will see information about the conversion events that you have set up. Note*: You caFew readers

• Error Logs

  During the use of the app, you may encounter some issues as follows: This is normal, and here are some guidelines: || PERMISSION_DENIED: Request had insufficient authentication scopes Problem Description: The error you're encountering indicates that the access token used to make the request to the Google Ads API does not have the necessary scopes to perform thFew readers

• Omega Google Ads: Action optimization (Primary vs Secondary)

  Primary vs Secondary Actions in Google Ads In Google Ads, each conversion action can be set as either Primary or Secondary. This setting tells Google which actions to optimize for and which to track for insights only. Primary Actions These are the main goals you want Google Ads to optimize your campaigns around — for example: purchases, form submissions, or sign-ups. They appear in the “Conversions” column and are used by Smart Bidding to adjustFew readers

Google Ads Remarketing

• How to check if Google Ads events are working

  This guide shows you how to check whether your Google Ads events are firing correctly on your store. You can check events in two ways: Use a browser extension to confirm that events are firing on your storefront. Check your Google tag status and stats in Google Ads. ${color}[rgb(var(--black))](Method 1: Check events with a browser extension) Install the extension Install the browser extension: [Tag Explorer](https://chromewebstore.google.com/detail/tag-explorer/obhceflecohdhjjFew readers

• How to find your Conversion ID

  Find Conversion ID | **Note: **Before using the remarketing feature, ensure that you have completed the setup of Google Ads Conversion Tracking Please follow the steps below: Sign in to your Google Ads account. Click** Goals** in the left navigation bar and go to** Summary** > Conversion action. ![conversion-ads](https://storagFew readers

• Setup of Google Ads Conversion Tracking

  Setting Up Google Ads Conversion Tracking Sign in to your Google Ads account. In the left sidebar, go to Goals > Conversions > Summary, then click + Create conversion action. Under Choose data sources to measure conversions, select Conversions on a website, Conversions from phone calls, and Conversions offlineFew readers

Miscellaneous

• Trakpilot FAQs

  FAQs Do I need to delete any code after uninstalling? No, the app will not leave any code/ script after uninstalling. How can I get support if I have any issues? You can send the request to our email [email protected]. Or you can support messages right from our app. Our team will reply to you within 24 hours on weekdays. How do I know if my conversion events are working? First, after registering conversion events in the app, ensureFew readers

• Omega Google Ads: Muti-market tracking

  Overview Market & Events restructures the way Omega Google Ads manages tracking, from a channel-centric model (separate tabs for Google Ads, GA4, and GTM) to a market-centric model. Each Shopify market now gets its own dedicated tracking configuration. 👉 Clean, market-separated data means stronger first-party signals to Google AI and better ad performance per region. 👉 If you sell to more than one Shopify market, this screen lets you send each region's data to its own GA4 property, GTM contaiFew readers

• Omega Google Ads: GDPR/CCPA consent tracking

  Omega Google can now respect your shoppers' consent choices when sending tracking data to Google Ads and GA4. This guide explains how to set it up, how it behaves, and how to verify your tracking is working correctly. What this feature does Shoppers in privacy-regulated regions (EU/EEA, UK, and US states) may decline tracking on your store's consent banner. Omega Google now lets you decide what happens to those shoppers: Track all (default): We send tracking for every shopper.Few readers

• Omega Google Ads: ROI Optimization

  ROI Optimization turns tracking setup from guesswork into a guided checklist. Instead of discovering problems days later inside Google Ads, your store, Google Ads, GA4, and GTM are checked against 20+ requirements in real time, each with a clear status and a next step. What is ROI Optimization? ROI Optimization consolidates every tracking and policy requirement your store needs for Google Ads into one self-auditing checklist. It continuously inspects your store, Google AdFew readers

• Auto Resync: Recover orders from the conversion activation window

  Why some early orders are missing When you first set up tracking, Omega Google Ads creates your conversion actions in Google Ads. Google then needs about 4 to 6 hours to review and activate each new conversion action before it can start receiving events. Any orders placed during that 4 to 6 hour activation window are not sent to Google Ads, because the conversion action was not active yet. Those conversions would otherwise be lost. → Auto Resync recovers them**.** You requeFew readers