Glossary
Terms used in the app and this documentation. Check here first before searching other articles.
Term | Meaning |
|---|---|
Channel (Sales channel) | Destination platform: Facebook, Google, TikTok, Microsoft, Pinterest, Klaviyo. |
API feed | Omega pushes products through the platform's native API (only FB and Google support this). Fast sync, no URL refresh needed. |
XML feed | Omega generates a URL, you paste it into the platform. The platform fetches it on a schedule. Used for TikTok/MS/Pinterest/Klaviyo. |
Variant | A Shopify product variant (size/color/...). 1 product can have many variants. |
Sync status | |
Approval status | Approval status returned by the destination platform: |
Disapproved | The product reached the catalog but the platform rejected it. You can fix it yourself — see 7.2 |
Error | The product hasn't reached the catalog because Omega failed to push it. Usually due to a broken account connection or a missing required field — see 7.4. |
GTIN | Global Trade Item Number — international barcode standard (UPC/EAN/JAN/ISBN). Google requires it for branded products. |
MPN | Manufacturer Part Number — product code issued by the manufacturer. Used when GTIN is unavailable. |
GPC (Google Product Category) | Classification by Google Product Taxonomy. Required for GMC. |
Custom labels ( | 5 free-form fields you assign to products to segment Google Ads campaigns (e.g. by margin, by season). |
Quota | Plan-based limit: how many products can sync, how many feeds you can create, sync frequency. |
Market | A market in Shopify Markets (e.g. US, EU). Each market has its own currency/language. |
Updated on: 26/05/2026
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