GA4 in Omega Google Ads

Google Analytics 4 (GA4) is Google's event-based analytics for websites and apps. Omega Google Ads integrates GA4 to help you:

• Track customer behavior from landing page to purchase.
• Report revenue and the effectiveness of your Google Ads campaigns accurately.
• Use both client-side (browser) and server-side (server) tracking for more complete data.

In Omega Google Ads, GA4 is configured inside Market & Events. Each Shopify market can have its own GA4 property, and the Global configuration acts as the fallback for any market you have not configured separately.

Where GA4 is set up

GA4 is set per market on the Add market or Edit market page, under Tracking IDs. You do not set GA4 from a separate menu.

• To configure GA4 for the whole store, edit the Global row.
• To give one market its own GA4 property, add or edit that market.

Set up GA4 for a market

1. Go to Market & Events.

2. Open a market: click + Add market, or the edit icon on an existing row (including Global).

3. Under Tracking IDs, turn on the Google Analytics 4 (GA4) toggle.
4. Choose your GA4 account.
5. Set the Measurement ID using one of two options:
6. • Auto create: Omega Google Ads creates a new GA4 property for you. Use this if you do not have one yet, or want a clean property for this market. (Requires Editor permission or higher on the Google account.)
   • Select existing: Link a GA4 property you already have, then pick its Measurement ID (format G-XXXXXXXXXX).
6. Not sure where to find it? Use the How to find my GA4 ID? link on the page.
7. Click Save.

Editing GA4 for Global

Global is the default configuration. Click the edit icon on the Global row, update the GA4 property under Tracking IDs, and click Save. Because Global is the fallback for every market without its own configuration, changing the Global GA4 property updates GA4 for all of those markets at once.

Server-side tracking

Server-side tracking sends GA4 data directly from Trakpilot's servers instead of relying only on the customer's browser.
Benefits

• Bypasses ad blockers.
• More accurate data, unaffected by restricted third-party cookies.
• Better customer data privacy and security.

In the GA4 section of Add/Edit market, tick Activate server-side tracking for GA4. With Auto create (Editor permission), Trakpilot retrieves the required credentials for you.

Status and permissions

• On: GA4 is active and tracking data for that market.
• Off: GA4 is disabled; no data is sent.

If you see a "Missing Permissions" notice, your Google account does not have enough access (such as Editor) to make automatic changes. Click Reconnect Account and make sure all requested permissions are checked, or ask your GA4 administrator to grant Editor access.

Quick troubleshooting

• Account not found: make sure you are logged into the Google account that manages this store.
• Data saving error: check that the Measurement ID is in the correct format.

Verify GA4 is working

After setup, confirm data is flowing. The fastest check is GA4 Reports → Real-time: open your storefront, browse a few pages, and watch Active Users and events appear. To confirm server-side events, open DebugView, trigger an action, and check the event's event_source parameter (trakpilot_server for server-side, trakpilot_client for client-side).

For the full step-by-step, see How to check if GA4 is tracking.

Frequently asked questions

1. Where do I set up GA4? → Inside Market & Events, on the Add/Edit market page under Tracking IDs. Edit Global for a store-wide GA4 property, or a specific market to give it its own.
2. Do I need an existing GA4 property? → No. Choose Auto create and Trakpilot makes a new property for you (with Editor permission). Choose Select existing to link one you already have.
3. Can two markets share the same GA4 property? → For clean, separated data we recommend a dedicated GA4 property per market. Sharing one property mixes market data back together.
4. Why is GA4 off for my market? → Either the GA4 toggle is off in that market's Tracking IDs, or the market has no GA4 set and is falling back to Global.

Need a hand? Use request support from the app, or visit our knowledge base. Related: Setup tracking, Multi-market tracking (Market & Events), Setting up GTM.

Updated on: 15/07/2026