Articles on: Omega Google & Facebook Feed

📈 How to setup UTM Tracking

Learn how to enable UTM tracking to add custom marketing parameters to your product URLs. This helps you track traffic sources and marketing campaign performance in reporting tools like Google Analytics.

🧾 Understanding UTM Fields

Field	Example Value	Description
UTM Source	`google`	Identifies where your store traffic originates (e.g., google, facebook).
UTM Medium	`cpc`	Identifies the type of traffic or advertising channel (e.g., cpc = cost per click, organic, email).
UTM Campaign	`shopping`	Identifies the specific marketing campaign name (e.g., shopping_ads, free_listing).

Example of a Complete UTM URL:
https://yourstore.com/products/product_name?variant=variant_id&utm_source=google&utm_medium=cpc&utm_campaign=shopping

💡 Why use this? Adding these tracking parameters helps you accurately analyze campaign performance, track customer conversions, and improve your overall Return on Investment (ROI) for ad campaigns.

🛠️ Step-by-Step Configuration

Follow these steps to set up UTM tracking for your feed products:

Step 1: Navigate to Mapping Fields

Open your feed settings configuration and click on the Mapping fields tab from the top menu bar.

Step 2: Update the Product Link Attribute

Scroll down to the Link attribute row.
In the Shopify value box, append your custom UTM parameters right next to the dynamic product link tag.

Formula to enter:
Product link&utm_source=google&utm_medium=cpc&utm_campaign=shopping

ℹ️ Note: The [Product link] block is a dynamic Shopify value that automatically generates your standard store URL format (e.g., [https://yourstore.myshopify.com/products/product_name?variant=variant_id]

Step 3: Save and Verify

Save your settings. Your feed URLs are now successfully set up for tracking!

Updated on: 06/08/2026

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