🎉 Welcome to Omega for your TikTok pixel

🎉 Welcome to Omega TikTok Pixels

Omega TikTok Pixels helps Shopify merchants track every conversion from TikTok and turn that data into better-performing ads.
The app brings everything into one dashboard: multi-pixel tracking, server-side Events API, conversion and UTM reports, catalog and TikTok Shop sync, and campaign creation. You can see which ads actually drive sales and spend your budget on those.
🔍 Here’s what you can do with Omega TikTok Pixels:

1. TikTok Pixel & Events API

Track the full customer journey: Page View, View Content, Add to Cart, Initiate Checkout, Add Payment Info and Purchase. Events are sent from the browser (Pixel) and from the server (Events API), so you keep tracking data even when the browser blocks it because of:

• iOS 14.5+ privacy updates
• Ad blockers
• Third-party cookie restrictions
• Cross-device journeys
• Delayed or lost browser events

You can also:

• Manage multiple pixels in one place, with no code changes to your theme
• Track by location: fire a pixel on the whole store or only on specific pages, collections or products
• Customize event settings: choose which events to send and how content_id is mapped to your catalog

2. Live Event Testing

See events arrive from your store in real time. Use it to check that your pixel is installed correctly before you launch a campaign, and to troubleshoot quickly when something looks off.

3. Conversion Analytics & UTM Report

Get clear answers about your store’s performance:

• Conversion Analytics: your conversion funnel, revenue and events, broken down by pixel
• UTM Report: see which platform (TikTok, Facebook, Google…), campaign and ad drove each order. Omega can add UTM parameters to your TikTok ads automatically, or you can use custom UTM parameters.

4. TikTok Catalog Sync

Sync your Shopify products to TikTok Catalog automatically, on an hourly, daily, weekly or monthly schedule. Your catalog stays fresh for Catalog Ads and Video Shopping Ads, so your ads show the right products, at the right price, to the right audience.

5. TikTok Shop Sync

• Real-time product and inventory sync between Shopify and TikTok Shop
• Manage multiple TikTok Shop accounts from one dashboard
• Sync rules, error reports and 24/7 support

6. Flow Automations

Connect with Shopify Flow (free) to protect your ad spend:

• Get alerted when an advertised product goes out of stock, with the affected campaign and ad group linked in the alert
• Get a weekly alert when a funnel step drops sharply compared to the week before

7. Ask Sidekick About Your Data

Ask Shopify Sidekick about your revenue, funnel and pixel performance. Its answers use the data Omega TikTok tracks.

Updated on: 23/10/2026