An overview of how each pixel installed on your site is performing

1. What Is the Purpose of the New Analytics?

The new Analytics dashboard helps you:

• Understand your TikTok conversion funnel
• Identify where customers drop off
• Improve checkout performance
• Optimize your ad campaigns

Instead of just showing numbers, it now shows conversion flow and trends.

2. Selecting Your Goal

At the top of the dashboard, you can choose a goal:

User Behavior Overview

Use this to:

• Understand overall traffic quality
• Analyze user behavior after clicking ads

Increase Checkout Rate

Use this when:

• You want to reduce drop-off before payment
• You want to improve purchase conversion

Each goal adjusts the analytics focus.

3. Key Metrics (Left Panel)

These cards summarize your performance:

• View Content
• Add to Cart
• Initiate Checkout
• Payment Completed
• Revenue

You will also see:

• Percentage change compared to the last according period.

This helps you quickly see growth or decline.

4. Understanding the Conversion Funnel

The dashboard shows how users move through your funnel:

View Content → Add to Cart Rate

How many visitors add products to cart.

Add to Cart → Checkout Rate

How many users proceed to checkout.

Checkout → Complete Payment Rate

How many users complete payment.

If one of these rates is low, that’s where you should optimize.

5. Pre-Checkout & Drop-off Metrics

Pre-Checkout Interest Rate

Measures user intent before checkout.

ATC Drop-off Before Checkout

Shows how many users abandon before initiating checkout.

These metrics help you identify friction in your buying process.

6. Revenue & AOV Trends

Revenue Trend

Tracks total sales over time.

Average Order Value (AOV)

Shows how much customers spend per order on average.

If revenue drops but AOV is stable:

→ Traffic may be the issue.

If AOV drops:

→ Consider bundle or upsell strategies.

7. How to Use This Dashboard to Improve Performance

If Add to Cart rate is low:

• Improve product page
• Improve offer clarity

If Checkout rate is low:

• Simplify checkout
• Add trust badges

If Payment rate is low:

• Check payment gateway
• Reduce shipping friction

8. Pixel Verification

If you are unsure whether your pixel is working:

Click Open Live Event Testing to verify real-time tracking.

9. Want to See Traffic Sources?

To see which ads or platforms drive conversions:

Enable UTM Tracking.

10. Final Result You Should Aim For

A healthy funnel typically looks like:

• Strong View Content
• Stable Add to Cart rate
• High Checkout completion rate
• Growing Revenue trend

When all stages are optimized, your TikTok pixel performance will improve significantly.

Updated on: 26/02/2026