An overview of how each pixel installed on your site is performing

1. What Is the Purpose of the New Analytics?

The new Analytics dashboard helps you:

• Understand your TikTok conversion funnel
• Identify where customers drop off
• Improve checkout performance
• Optimize your ad campaigns

Instead of just showing numbers, it now shows conversion flow and trends.

Currency filters

For now, you can filter your analytics according to your list of store currencies so see how each of your market is performing:

2. Selecting Your Goal

At the top of the dashboard, you can choose a goal:

User Behavior Overview

Use this to:

• Understand overall traffic quality
• Analyze user behavior after clicking ads

Increase Checkout Rate

Use this when:

• You want to reduce drop-off before payment
• You want to improve purchase conversion

Each goal adjusts the analytics focus.

3. Key Metrics (Left Panel)

These cards summarize your performance:

• View Content
• Add to Cart
• Initiate Checkout
• Payment Completed
• Revenue

You will also see:

• Percentage change compared to the last according period.

This helps you quickly see growth or decline.

4. Understanding the Conversion Funnel

The dashboard shows how users move through your funnel:

View Content → Add to Cart Rate

How many visitors add products to cart.

Add to Cart → Checkout Rate

How many users proceed to checkout.

Checkout → Complete Payment Rate

How many users complete payment.

If one of these rates is low, that’s where you should optimize.

5. Pre-Checkout & Drop-off Metrics

Pre-Checkout Interest Rate

Measures user intent before checkout.

ATC Drop-off Before Checkout

Shows how many users abandon before initiating checkout.

These metrics help you identify friction in your buying process.

6. Revenue & AOV Trends

Revenue Trend

Tracks total sales over time.

Average Order Value (AOV)

Shows how much customers spend per order on average.

If revenue drops but AOV is stable:

→ Traffic may be the issue.

If AOV drops:

→ Consider bundle or upsell strategies.

7. How to Use This Dashboard to Improve Performance

If Add to Cart rate is low:

• Improve product page
• Improve offer clarity

If Checkout rate is low:

• Simplify checkout
• Add trust badges

If Payment rate is low:

• Check payment gateway
• Reduce shipping friction

8. Pixel Verification

If you are unsure whether your pixel is working:

Click Open Live Event Testing to verify real-time tracking.

9. Want to See Traffic Sources?

To see which ads or platforms drive conversions:

Enable UTM Tracking.

10. Final Result You Should Aim For

A healthy funnel typically looks like:

• Strong View Content
• Stable Add to Cart rate
• High Checkout completion rate
• Growing Revenue trend

When all stages are optimized, your TikTok pixel performance will improve significantly.

Updated on: 08/05/2026