Send your feed to other channels
Send your Shopify products to TikTok, Microsoft, Pinterest, Klaviyo and ChatGPT with a feed URL that each channel fetches on its own schedule.
Use this when: you sell on a channel other than Google or Meta.
Before you start
- These channels use a data file only. In Create a new feed, Direct channel connection (API) shows Coming soon, so Export a data file is selected for you.
- You need an account on the channel with a catalog or store to send products to.
- Every channel follows the same 3 steps: create the feed in Omega Feed, copy its URL, paste it into the channel.
Create the feed and copy its URL
- Go to Feeds and open the channel's tab. TikTok and OpenAI (ChatGPT) have their own tab. Microsoft, Pinterest and Klaviyo are under Other channels.
- Click Create new feed, keep Export a data file and click Create.

- Set up the feed as described in Create a feed and save.
- When the file is ready, the Congratulations! Your first feed is live. window shows the Feed URL. Click Copy. Later, use Feed actions (⋯) > Copy feed URL on the feed's row.
Each sync replaces the file at the same URL, so you paste it only once. When the channel fetches the file, the feed's status changes from Never fetched to Uploaded.
TikTok
TikTok reads XML or CSV files.
- Click Open TikTok Ads Manager in the feed window, or open your catalogs list in TikTok Ads Manager.
- Open your catalog > Products > Add products > Upload a feed > Scheduled upload.
- Paste the feed URL and choose how often TikTok fetches it.
TikTok never sends login details, so Require login details has no effect on TikTok feeds.
Microsoft
Microsoft Merchant Center reads XML or TSV (tab-separated) files.
- Click Open Microsoft Merchant Center in the feed window, or open your stores in Microsoft Merchant Center.
- Open your store > Feeds > Create feed > Automatically download file from URL.
- Paste the feed URL and set the download schedule.
Pinterest reads XML or CSV files.
- Click Open Pinterest catalogs in the feed window, or open Catalogs in your Pinterest business account.
- Open your catalog > Data sources > Add data source > Provide URL link.
- Paste the feed URL and finish the data source.
Klaviyo
Klaviyo reads XML or JSON files.
- Click Open Klaviyo in the feed window, or open the catalog sources page in Klaviyo.
- Click Add source and enter a name.
- Paste the feed URL and map the fields Klaviyo asks for.
OpenAI ChatGPT
OpenAI reads CSV files only, so this feed is always a CSV file.
- Go to Feeds and open the OpenAI (ChatGPT) tab, then create the feed as above.
- On the Attributes tab, check the columns. Each row is named after an OpenAI column, and the required ones are filled by default.
- Click Open OpenAI Ads Manager in the feed window, or open the feeds page in OpenAI Ads Manager.
- Click Create feed, enter a name, then choose Hosted URL.
- Paste the feed URL and choose how often OpenAI fetches it.
Limits
- Each channel's feed counts toward your plan's feed limit. See Plan limits.
- Data-file feeds don't show approval status or product errors in Omega Feed. Check them in the channel's dashboard.
- Real-time price and stock updates aren't available for data-file feeds. The file refreshes on the feed's auto-sync schedule.
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Updated on: 13/11/2026
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