Articles on: Omega Google & Facebook Feed

Prepare your Shopify store

Google and Meta review your store before they show your products. Fix these 5 things first, so your products aren't rejected for reasons a feed can't solve.


Use this when: you are setting up Omega Feed for the first time, or Google suspended your account for misrepresentation.


  1. Before you start
  2. Claim your website
  3. Add contact methods
  4. Add refund policy and terms
  5. Remove the store password
  6. Your store has no active products
  7. Limits


Before you start


  • You need access to your Shopify admin with permission to edit the theme, pages and policies.
  • For Claim your website, you need a Google Merchant Center account.
  • Most fixes below happen in Shopify or Google, not in Omega Feed. Omega Feed only sends the data your store already has.


Claim your website


Google only shows products from a website you have verified and claimed in Merchant Center. Until then, your products stay unapproved.


Omega Feed checks this when you pick a Merchant Center account in a Google feed. You see Verified under Merchant Center Account, or a Your GMC account is not verified banner.


  1. Open your Google feed in Omega Feed and go to its Settings tab.
  2. If you see Your GMC account is not verified, click Verify account now. This opens the website settings of Merchant Center in a new tab.
  3. In Merchant Center, enter your store's domain and follow Google's steps to verify and claim it.
  4. Come back to Omega Feed and reload the feed settings. The banner disappears and Verified shows under the account.


Use the domain shoppers see, for example yourstore.com, not yourstore.myshopify.com, unless you have no custom domain.


Add contact methods


Google and Meta want shoppers to be able to reach you. Stores without visible contact details are a common reason for a "misrepresentation" suspension.


  1. In Shopify admin, go to Online Store > Pages and create a contact page with your email, phone number or address.
  2. Go to Online Store > Navigation and add the page to your footer menu.
  3. Open your store and check that the link works from every page.


See also Misrepresentation.


Add refund policy and terms


Shoppers and channels look for clear return, refund and shipping rules. Missing policies are another common cause of a "misrepresentation" suspension.


  1. In Shopify admin, go to Settings > Policies.
  2. Fill in at least the refund policy, terms of service, privacy policy and shipping policy. Use your real return window and costs.
  3. Add the policy pages to your footer menu in Online Store > Navigation.
  4. In Google Merchant Center, enter the same return and shipping details, so they match your website.


Remove the store password


A password-protected store blocks Google and Meta from opening your product pages. Your products are then rejected because their landing page can't be reached.


  1. In Shopify admin, go to Online Store > Preferences.
  2. Under the password protection section, turn off the password and save.
  3. Open your store in a private browser window to check that it loads without a password.


Omega Feed doesn't warn you when your store has a password. Check it yourself before you send your first feed.


Your store has no active products


Omega Feed only syncs products with the Active status in Shopify. With no Active products, every feed stays empty.


When Shopify has no Active products and Omega Feed hasn't saved any product yet, the Homepage and feed settings show Your store has no active products.


You have 2 options:


  • Set your real products to Active in Shopify. Omega Feed picks them up automatically.
  • Create a test product to see how syncing works. Use this on a development or test store.


To create a test product:


  1. On the banner, click Generate a test product.
  2. Read the list in the Generate a test product window, then click Generate product.
  3. When Test product created appears, sync your feed to send the product to your channel.
  4. To check the product in Shopify, click View in Shopify admin.


The test product is a blue t-shirt:


  • Title: "Omega Feed Test Product - Blue T-Shirt", vendor "Omega Feed", product type "T-Shirt", tag omega-feed-test.
  • 3 variants (sizes S, M and L), each priced 29.00 with a compare-at price of 39.00.
  • 100 units in stock per variant at one of your locations.


It isn't published on your Online Store until you publish it in Shopify admin. You can edit or delete it at any time.


A test product on a live store can be sent to your ad channels and shown to shoppers. Delete it, or remove it from your feed, before you run ads.


Limits


  • The test product works only when your store has 0 Active products. If any product is Active, the app refuses to create one.
  • You can create 1 test product at a time. Your store needs at least 1 inventory location.
  • The test product counts toward your plan's product quota, like any product. See Plan limits.
  • No plan limits on the store checks above.




Need help? Chat with us from the app.

Updated on: 13/11/2026

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