Sync Products to Facebook Catalog

Omega Feed supports two dynamic sync methods to distribute your Shopify products to Facebook Catalog:

• API Sync (Recommended): Connects directly via Meta Conversions API for automated catalog synchronization and real-time status updates.
• XML Feed: Generates a standardized feed URL for manual submission to Facebook Catalog or other supported platforms.

📍 Navigation: From Shopify Admin: Sidebar → Omega Feed → Facebook & Instagram

🛠️ Step-by-Step Feed Setup

Step 1: Initialize Creation

• On the Facebook & Instagram home screen, click + Create first feed.

• Or Create new feed if you already have existing feeds.

Step 2: Choose Sync Method

Select either Connect automatically (via API) or Use a data file (XML), then click Continue.

Step 3: Configure Feed Settings

1. Facebook Account & Catalog Connection
2. • Log in using the Google account linked to your Merchant Center.
   • Select your Business account and choose the Catalog you want to use.
   • Give your configuration a recognizable Setting name (max 50 characters).

2. Target Market Settings
3. • Use store default settings: Automatically applies your primary Shopify store's domain, country, currency, and language.

• Target a specific market: Manually select your target Market, Country, Currency, and Language (Requires a Scale plan or above; supports product translation integrations).

3. Product & Variant Selection

Product source: Choose to sync your

• All products
• Filter by Products from collections
• Group by Products in specific tags, or Pick individual products one by one (Requires a Scale plan or above)

Variant selection: Decide whether to export All variants of a product or the First variant only.

4. Schedule Auto-Sync

Configure how frequently the app should automatically update your feed:
Set your preferred interval frequency:

• Weekly

• Daily (Requires a Scale plan or above)

• Hourly (Requires a Scale plan or above)

Step 4: Preview & Finalize Feed

This last step shows a full summary of your settings and a quick preview of your products before you sync them.

1. Review Setup Summary

Each section includes an Edit link that lets you return directly to the corresponding configuration step to apply updates:

• Products: Displays the selected product sources (e.g., All products).
• Schedule: Shows the configured synchronization interval and execution time (e.g., Weekly - 16:45).
• Market: Displays the targeted localized market and currency pairing (e.g., US - USD).
• Mapping fields: Indicates the exact number of attributes currently mapped to Facebook attributes (e.g., 27 mapped).
• Language: Specifies the configured feed language dialect (e.g., en).
• Custom rules: Lists active rule logic applied to modify standard catalog behavior (e.g., No rules).

2. Live Product Preview

Below the summary, product cards show your items as they will appear on Facebook Catalog, including the image, name, price, and stock status.
Product Details Review: Click on any product card to open the "Fields sent to your feed" window.

This shows the exact product details that will be sent to Facebook Catalog, divided into two main groups:

• Essential Fields: Shows basic information like ID, Title, Description, Availability (e.g., in_stock), Condition, Brand...
• Media: Shows the main Image link and other product images hosted on Shopify.

3. Save and Sync Buttons

After checking your preview, choose one of the options at the bottom-right corner:

• Done setup: Saves your current settings without syncing right away. Your products will sync automatically based on your schedule.
• Sync: Saves your settings and starts syncing your products to Facebook Catalog immediately.

📊 Monitoring & Managing Feeds

After successfully finalizing your setup, the feed instance will appear on the Facebook & Instagram feed list page. You can monitor and control active sync operations using the following structured management table:

Feed List Summary Table

Updated on: 06/08/2026