Feature Table

FAQs

1. What are the “10+ Discount Type Campaigns”?

Pareto lets you run 10+ complex discount logics: volume discounts, tiered pricing, BOGO, free gifts, cart value/quantity discounts, bundles, add-ons, free shipping, and more.

⭐ Especially, with One Discount, you can combine multiple perks in a single offer (e.g., Cross-Product Discount + Free Gift + Order Discount + Free Shipping) instead of creating multiple different offers.

2. What’s the difference between created and activated campaigns?

• Created = A campaign you’ve designed and saved in Pareto.
• Activated = A campaign that’s live and visible to shoppers.
• All plans allow unlimited created campaigns, but the Free plan only allows 1 active campaign at a time.

3. What does Extra Revenue mean?

• Extra Revenue is the additional sales generated by Pareto campaigns (upsells, cross-sells, bundles, etc.).
• Each plan has a monthly quota:
• • Free: $300
  • Basic: $1,000
  • Professional: $5,000
  • Advanced: Unlimited
• The quota resets every month (shown as “Extra Revenue Reset Date” in-app).

4. What’s included in layout customization?

• Default Layouts (Free): Use standard Pareto option and adjust colors.
• Basic Custom Layouts: Edit text, colors, and basic CSS. Option to hide widgets.
• Professional Custom Layouts: Deeper UI customization + placement, small feature changes (without affecting our Pareto app core logic and rewrite code in your store).
• Advanced Custom Layouts: Full UI customization + placement + tailored features for your store (without affecting our Pareto app core logic).

5. What extra features unlock on higher plans?

• Automatic Discounts for Large Orders (Advanced): Provide automatic discount for orders with unlimited line items.
• Market Targeting (Advanced): Target offers by region or country.

6. How does support differ by plan?

• 24/7 Live Chat: Available in Free and Basic.
• Priority Support: Faster response queue for Professional and Advanced if customer has custom request.
• 1-on-1 Technical support: Our technical team will have 1-on-1 meeting with your store with screen sharing and/or Team Viewer session to dig deeper into the issue and/or request, from Basic plan.

7. What’s the difference between Basic and Advanced import/export/migrate rules?

Basic import & export (via CSV)

Basic import/export is designed for simple, structured use cases.

• Import and export do not feed into each other

→ An exported file cannot be reused as an import file.

• Import limit: up to 100 rules per file, per import
• Supported offer types:
• • Quantity Breaks
  • One Discount
• Strict template required

→ You must follow the provided CSV template exactly.

• Not supported:
• • Group products by conditions
  • Advanced discount logic
  • Custom rule mapping or transformations
• Best for:
• • Small setups
  • Quick rule creation
  • Simple, standardized discount structures

Advanced import / export / migrate rules

Advanced import/export is a fully assisted service for complex or large-scale needs.

• No template restrictions

→ You don’t need to follow the default CSV format.

• Supports:
• • All offer types
  • Advanced discount logic
  • Complex product grouping
  • Large-scale rule migration
  • Custom rule structures
• End-to-end handled by our team

→ Chat with support and our developers will:

• • Review your data
  • Map rules correctly
  • Import or migrate everything manually for you
• Best for:
• • Large catalogs
  • Migrating from other apps
  • Complex or highly customized discount systems

Updated on: 02/02/2026