A complete guide: Plans and billing
Overview
The Pricing page in the left navigation is where you compare plans, choose monthly or annual billing, add extras, apply a discount code and change or cancel your plan. All charges go through your Shopify bill.
What you'll learn
- Plans and what they include
- Monthly or annual billing
- Visitor quota and extra visitors
- Add-ons
- Apply a discount code
- Upgrade, downgrade or cancel
- Who can use this feature?
Plans and what they include
The page shows three plan cards: Free, Premium and Enterprise. If your store is on Shopify Plus, it shows the Free and Shopify Plus cards instead, and the Shopify Plus card also has a Book a demo button. Each plan includes everything in the plan before it. Prices are in USD and shown as the monthly price.
Plan | Price | Unique visitors tracked | Active rules | What it adds |
|---|---|---|---|---|
Free | $0, forever. No credit card required. | First 200 in total | 2 (block, redirect or whitelist) | Block by IP and country, standard fraud order analytics, live chat support |
Premium | $9.99/month | 10,000 / month | 50 | Auto-block proxy, VPN and suspicious behavior; block by state, city, URL and collection; fraud IP detection on orders; copy-paste protection; VIP priority support |
Enterprise | $29.99/month | 25,000 / month | Unlimited | Block by internet provider (ISP), referring website and IP range; auto-block and auto-cancel high-risk orders; block checkout by subtotal, email or address; auto-block visitors using the Tor browser; right-click protection and full analytics; expert setup review |
Shopify Plus (Shopify Plus stores only) | $59.99/month | 50,000 / month | Unlimited | Dedicated success manager, custom SLA (99.99% uptime), hands-on setup by our team, priority engineering support, custom integration support |
Click Compare plans to see every feature side by side.
Free trial
Paid plans start with a 3-day free trial. Your current plan shows "Free until {{date}}. Nothing is charged before that." You can cancel at any time during the trial at no cost.
Free plan limits
On the Free plan, the visitor allowance does not reset. When the first 200 unique visitors are recorded, Analytics stops recording new visitors, but your rules and protections keep blocking. Free analytics shows the last 7 days. See A complete guide: Home page for the banners that warn you before you reach a limit.
Monthly or annual billing
Use the Monthly / Annually toggle above the plan cards. Annually carries a Save 15% badge; on it, each card shows Billed yearly · Save $X under the price.
Monthly | Annually | |
|---|---|---|
Price | The plan price every month | 15% less than 12 monthly payments, paid up front |
Visitors | The plan's included amount. Extra visitors are added for you when you run out, and billed at the end of each period. | You choose how many visitors you need up front with Visitors / year, or pick Unlimited visitor tracking. No extra usage on an annual plan. |
Reset | Every billing period | On renewal |
Visitor quota and extra visitors
On a paid plan, your current plan card at the top of Pricing shows Unique visitors tracked as used / included and the date it Resets. On a monthly plan it also shows Extra usage as spent / max; an annual plan has no extra usage, so that row is not shown.
When a monthly plan runs out of included visitors, Blockify adds a step of extra visitors for you. A banner We added {{visitors}} visitors tracked to this period confirms it. The amount goes on your next Shopify invoice; nothing to approve.
Plan | Each extra step | Maximum steps per period |
|---|---|---|
Premium | +25,000 visitors for +$5 | 3 |
Enterprise | +50,000 visitors for +$10 | 3 |
Shopify Plus | +100,000 visitors for +$20 | 3 |
When all 3 steps are used, the banner You've used all the extra visitors on {{plan}} appears. You can approve a new charge for the rest of the period (Shopify asks you to approve it the first time), or click Upgrade to Unlimited. Until you do, visitors over the quota are saved but hidden from Analytics. If you do not move to a higher tier by the date in the banner, those hidden visitors are deleted.
Add-ons
Add-ons are under Add-on service at the bottom of each paid plan card; click it to expand. It holds the Unlimited visitor tracking checkbox with its price and the Data history menu; on Annually it also has the Visitors / year menu.
Unlimited visitor tracking
Removes the visitor limit, so you never need extra steps.
Plan | Price |
|---|---|
Premium | +$25/month |
Enterprise | +$45/month |
Shopify Plus | +$90/month |
Data history
Blockify keeps 2 months of visitor data by default (Standard, 2 months). In the Data history menu, choose a longer window. Data older than your window drops out of Analytics. The price is the same on every paid plan; on annual billing, the yearly price applies.
Data history | Price |
|---|---|
6 months | +$5/month |
1 year | +$15/month |
1.5 years | +$25/month |
2 years | +$35/month |
Apply a discount code
Step 1: On Pricing, click Add discount code under the Monthly / Annually toggle.
Step 2: In the Apply discount code dialog, enter the code in Discount code and click Apply. The message Discount code applied confirms it, and the plan cards show the discounted price.
- A code can apply to monthly plans, annual plans or both. On an annual plan, if the standard 15% annual saving is better than the code, Blockify keeps the annual saving instead.
- One discount at a time. Codes do not stack.
- To use another code, click Change code.
Message | What it means |
|---|---|
Discount code not found | Check the spelling |
This discount code has expired | The code's end date has passed |
This discount code is not active yet. Try again once it starts. | The code's start date has not come yet |
This discount code does not apply to this plan or billing cycle. | Choose a plan or cycle the code covers |
This discount code has reached its usage limit. | The code cannot be used again |
Upgrade, downgrade or cancel
Step 1: On Pricing, click the button on the new plan's card: Select plan, Start 3-day free trial or Upgrade to Enterprise to move up, Downgrade to move down. Your own plan's card reads Your current plan.
Step 2: Check the confirmation. To move up, the Change to ? dialog shows the new price, the discount code, the days left in your current cycle and what is charged today; click Confirm change. To move down, the **Downgrade to ** dialog lists what you keep and lose (see below); click Downgrade.
Step 3: Shopify asks you to approve the charge. After you approve, Your new plan is active. appears. If you decline, nothing changes.
Every change applies at once. On an upgrade you pay only the difference for the days left in your current cycle. On a downgrade, Shopify credits the unused part of your current charge.
What changes when you downgrade
The **Downgrade to ** dialog lists You’ll keep and You’ll lose.
- To Premium: if you have more than 50 active rules, your newest active rules are turned off to fit the limit.
- To Free: the change is immediate. Active rules above the 2-rule limit are turned off; turn back on the ones you want to keep. Paid protections stop at once, including VPN and Tor blocking, internet provider (ISP), referrer URL and IP range rules, Fraud Filters actions, Block Checkout rules and behavior controls. The Blockify logo returns to your blocking page.
Your rules are kept when they are turned off, so you can turn them on again later.
Cancel your plan
Click Downgrade on the Free card on Pricing and confirm. The change is immediate and paid features stop right away.
Who can use this feature?
Available on all plans. The Shopify Plus plan is for stores on Shopify Plus.
FAQs
- Is the Free plan really free?
Yes. It is free forever and needs no credit card. It covers 2 active rules and visitor logs for your first 200 unique visitors.
- What happens when my trial ends?
The plan price is charged through your Shopify bill. Downgrade to Free before the trial ends if you do not want to continue.
- Can I move my subscription to another store?
No. Subscriptions belong to one store. Contact our support team, then install Blockify and choose a plan on the new store.
- Who do I contact about a charge?
Contact our support team through the in-app chat and we will look into it with you.
Updated on: 16/10/2026
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