Apply Limit to Customer

1. Target customer

Select the customer segment to apply the limit rules. There are 5 options:

• All visitors: Apply the limit rules to all customers visiting your store.
• Logged-in customers: Apply the limit rules to all logged-in customers.
• Logged-in customers with tag: Apply the limit rules to logged-in customers with the selected tag.

• Customers without tag: Apply the limit rules to customers who do not have the selected tag

• Visitors with IP: Apply the limit rules to visitors with the specified IP addresses from the list you selected.

• New customers: Apply the limit rules only to customers who have not placed any orders in your store.
• First order customers: Apply the limit rules only to customers who have made a single purchase in your store.
• Customers with email: Apply the limit rules to customers with the specified email addresses from the list you selected.

• Non-B2B customers: Apply the limit rules to standard retail audience. Any guest visitor who has not logged in is automatically identified as a Non-B2B customer
• All B2B customers: Apply the limit rules to every customer identified as a B2B member in your Shopify admin. This is ideal for universal wholesale restrictions.
• Specific B2B company: Apply the limit rules only to customers belonging to selected B2B companies.

Updated on: 14/04/2026