Apply Limit to Customer

Select the customer segment to apply the limit rules. There are 5 options:

All visitors: Apply the limit rules to all customers visiting your store.
Logged-in customers: Apply the limit rules to all logged-in customers.
Logged-in customers with tag: Apply the limit rules to logged-in customers with the selected tag.

The Target customer section with "Logged-in customers with tag" selected, showing a tag name input field below the dropdown.

Customers without tag: Apply the limit rules to customers who do not have the selected tag

The Target customer section with "Customers without tag" selected, showing a tag name input field below the dropdown.

Visitors with IP: Apply the limit rules to visitors with the specified IP addresses from the list you selected.

The Target customer section with "Visitors with IP" selected, showing an IP address list input field.

New customers: Apply the limit rules only to customers who have not placed any orders in your store.
First order customers: Apply the limit rules only to customers who have made a single purchase in your store.
Customers with email: Apply the limit rules to customers with the specified email addresses from the list you selected.

The Target customer section with "Customers with email" selected, showing an email address list input field.

Non-B2B customers: Apply the limit rules to standard retail audience. Any guest visitor who has not logged in is automatically identified as a Non-B2B customer
All B2B customers: Apply the limit rules to every customer identified as a B2B member in your Shopify admin. This is ideal for universal wholesale restrictions.
Specific B2B company: Apply the limit rules only to customers belonging to selected B2B companies.

The Target customer section showing the B2B options with "Specific B2B company" selected and a company search and selection field.

Updated on: 30/05/2026

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