Real-time Buyer Metrics Documentation

• Introduction

The Real-time Buyer Metrics provides insights into customer acquisition, retention, and value. It helps businesses monitor buyer behavior, analyze performance trends, and optimize marketing strategies.

• Key Metrics

Buyers:

Definition: The total number of unique customers who made at least one purchase.
Formula: ∑Unique Customers.
Example: 7 buyers between Jul 15 – Aug 14, 2025.

Repeat buyers:

Definition: The number of customers who have made more than one purchase.
Formula: ∑Customers with ≥2 purchase.
Example: 5 repeat buyers.

Churn Rate:

Definition: The percentage of customers who stop purchasing after a certain period.
Formula: Customers Lost in Period / Total Customers at Start of Period×100%
Example: 0.00 indicates no churn.

Repeat Buyers Rate:

Definition: The percentage of customers who return to make additional purchases.
Formula: Repeat Customers / Total Customers×100%.
Example: 140.00% means multiple repeat purchases from some customers.

Buyer Retention Rate:

Definition: The percentage of customers who continue buying from the store over time.
Formula: Customers at End of Period−New CustomersCustomers at Start of Period×100%.
Example: 0.00 indicates no retained buyers in this timeframe.

Buyer Lifetime Value (CLV):

Definition: The estimated total revenue a customer will generate throughout their relationship with the business.
Formula: Customer Lifespan × Average Order Value × Purchase Frequency.
Example: 17.00 average CLV.

Cost per Acquisition (CPA):

Definition: The average cost spent to acquire a single customer through advertising or marketing.
Formula: Total Advertising Cost / Total Customers Acquired.
Example: 48,521.83 currency units per buyer.

• Charts

Visual charts make it easier to identify buyer trends:

**Buyer Lifetime Value (CLV) Trend: **Displays CLV changes over the selected period.
**Repeat Buyer Rate: **Shows how repeat buyer percentages evolve across time.
**Total vs Repeat Buyers: **Compares the number of new buyers vs repeat buyers in a bar chart.
**Cost per Acquisition (CPA) Trend: **Shows whether acquisition costs ads are increasing or decreasing over time.

• Filters & Controls

**Refresh Button: **Updates the dashboard with the latest data.
**Metrics Panel (Right Sidebar): **The Metrics Panel allows users to customize which metrics and charts are displayed on the dashboard.
**Filters: **Date range.

Updated on: 14/07/2026