Articles on: Omega Google & Facebook Feed

Install and set up Omega Feed

Omega Feed sends your Shopify products to Google, Meta, TikTok and other channels. This article covers your first minutes in the app.


Use this when: you just installed Omega Feed, or you want to know what each part of the Homepage tells you.


  1. Before you start
  2. Install and answer the survey
  3. Follow the setup guide
  4. Read your Homepage
  5. Limits


Before you start


  • Your store needs at least 1 product with the Active status in Shopify. Omega Feed only syncs Active products. See Your store has no active products.
  • To send products by API, you need a Google Merchant Center account or a Meta (Facebook) Business account. Other channels use a feed URL.
  • Google and Meta check your store before they approve products. Prepare it first: Prepare your Shopify store.


Install and answer the survey


The survey has 3 steps. Your answers decide which plan we suggest at the end.


  1. Install Omega Feed from the Shopify App Store and open it.
  2. Step 1: answer Which best describes you? and What matters most when choosing an app?, then click Continue.
  3. Step 2: under Which features are you looking for?, select all that apply, then click Continue.
  4. Step 3 shows Picked for you: Pro or Picked for you: Max. The table compares that plan with Free. The card lists the price for your number of active products and Includes what you picked.
  5. Choose one option:
  • Start 7-day trial — opens the Shopify charge page. You pay nothing until the trial ends. If you already used trial days, the button shows the days left, or **Upgrade to ** when none are left.
  • Try $1 for first month — shown only while the $1 offer runs. This option has no free trial.
  • Continue with Free — goes straight to the Homepage. You can upgrade later from Pricing.


After you approve the charge or choose Free, the app opens on the Homepage. You create your first feed from there.


Click Back on step 3 to change your answers. If you close the app on step 3, it reopens on step 3. On step 1 you can also click Skip, which takes you to the Homepage on the Free plan.


Follow the setup guide


The Feed setup checklist card on the Homepage shows what to do after you create a feed. The app ticks each step for you based on your feed's real data. You can't tick a step by hand.


  1. On the Homepage, find Feed setup checklist. The bar shows "x of y tasks completed".
  2. If you have several feeds, pick one from the feed list at the top of the card. By default the guide follows your oldest feed.
  3. Work through the steps:
  • Create your product feed — click Create, pick a channel and how to send products (API or data file). Done once your store has a feed. See Create a feed.
  • Review product quality — done when at least 80% of the feed's products are ready. Click Improve to open the feed's products filtered to Not approved.
  • Submit feed URL to channel — data file feeds only. Copy the URL with Copy URL, click **Open ** and add the URL as a scheduled fetch. Click Refresh status to check. Done when the upload status is Uploaded.
  • Explore powerful features — done when at least 1 feature is on, or you clicked Set up on one. The list: Media resize & crop, Real-time price & stock sync (API feeds), Custom product attributes (data file feeds), Target markets, currency & language.
  • Finish setup — click All done.


The steps follow the feed you picked. If a number drops, for example ready products fall under 80%, that step turns back to not done.


To hide the card for now, click Close guide (X). A Setup guide (x/y) button then appears next to Create at the top of the Homepage, so you can open it again. All done hides the guide for good, for every staff account and browser.


The same checklist also appears on each feed's Products tab.


Read your Homepage


The Homepage shows different cards before and after you create your first feed. From top to bottom:


Banners



Header


  • Welcome, ! and Last synced …: the last time any feed synced.
  • Buttons: the headset icon (contact support), the book icon (read documentation), Setup guide (x/y) (when the guide is closed) and Create to start a new feed.


Channels (before your first feed)


The Channels card asks "Which channel are you advertising on?". It lists Facebook, Google, Tiktok, OpenAI, Microsoft, Pinterest and Klaviyo.


  1. Click a channel card.
  2. In Create a new feed, choose Direct channel connection (API) or Export a data file. API is available for Facebook and Google only.


The last card lets you ask us to add a channel that isn't listed.


Account status and Feed status (after your first feed)


  • Account status appears only when a connected Google or Meta account has a problem. Fix it first: an account problem blocks every feed that uses that account.
  • Feed status lists your feeds, the 5 most recently synced first. Click View more to see the rest.

Feed status card on the Homepage with the Status and Last sync columns and the feed actions menu


What the Status column can show:


  • Pending — the feed is queued and starts shortly.
  • Synced — the last run finished.
  • Quota reached — the feed hit your plan's product quota. Products past it don't sync.
  • Reconnect needed — the channel login this feed uses has expired.
  • Auto sync off — the feed only syncs when you run it.


The approval part shows Approved, Pending approval, "N not approved" or Account issue. Click a feed row to see its issues. To fix them, see Find and fix product issues.


The "…" menu (Feed actions) on each row has Edit feed, Re-sync, View history, Duplicate feed and Delete feed.


Your current plan


  • Shows your plan name, with View features, and Upgrade plan (or Contact sales on the highest plan).
  • Product quota: your active Shopify products against your plan's limit, plus your total variants and the variant limit per product.
  • Feeds created: feeds used against your limit, with how many are active and paused.
  • A gauge turns amber at 80% of a limit, or when only 1 is left.


Maximize your feed performance


Three shortcut cards:


  • Fix product issues — how many products are disapproved across all your feeds.
  • Catalog match rate check — opens a check for your newest feed's channel.
  • Set up multi-channel feeds — opens Create a new feed.


Under them, Talk to an expert — free opens a chat with our team.


Limits


  • The Free plan includes 1 feed, 100 products and 5 variants per product, with a weekly auto sync.
  • Real-time price & stock sync, Custom product attributes and Target markets, currency & language in the setup guide need the Pro or Max plan.
  • The survey only suggests Pro or Max. You can still choose Basic from Pricing.
  • Full per-plan details: Plan limits.




Need help? Chat with us from the app.

Updated on: 13/11/2026

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