Articles on: Tiktok Multi Pixels

TikTok - How to test server events (Events API)


Create a Developer Mode pixel
Install your pixel & turn on Events API for better tracking

Once you’ve finished the setup, it’s super important to test to ensure your pixel ID is receiving enough page view, view content, add to cart, initiate checkout & complete payment events.

Below is how to perform a test purchase journey to examine your Events API performance.

💡 First, copy this line ?otEnableTrackTool=1 and follow the steps
Page View

View Content & Add to cart

Initiate Checkout

Complete Payment

Double-check in your Events Manager

Next up:

Best Practices: Set up CLICK_ID to your Ad URL for better matching & attribution

Updated on: 20/12/2022

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