A/B test your offer display
A/B test your Quantity Breaks display
Run two versions of how a quantity break offer looks on your Online Store, then keep the one that converts better.
In this article
How it works
A/B testing runs on the display layer of the Quantity Breaks campaign. Instead of changing your discount, Pareto shows two display variants of the same offer, Variant A and Variant B, and splits your Online Store traffic between them. Each variant stores its own display settings, so editing one never changes the other.
Example: Variant A shows the offer as a stacked list with a "Best value" badge. Variant B shows the same offer as a compact grid with no badge. Pareto sends half your visitors to each, and you keep whichever sells more.
Before you begin
- You have a quantity break offer already created.
- A/B testing changes the Online Store display only. It does not change discount logic or which products qualify.
Create an A/B test
- Go to Pareto > Campaigns and open the offer you want to test.
- Open Display settings.
- Turn on A/B testing.
- Click Save.
Configure your variants
In the A/B testing section, set up each variant. Variant B is edited and saved on its own, so your changes never affect Variant A.
Setting | Description |
|---|---|
Variant A | The display shoppers see today. Set the layout, labels, colors, and display options as your baseline. |
Variant B | The alternative display to test. Edit and Save it independently. Changes apply to Variant B only and never carry over to Variant A. |
Traffic split | The share of Online Store visitors sent to each variant (for example, 50/50). |
What you can test
Each variant can use a different combination of the standard display options. Common things to test:
Option | Example difference |
|---|---|
Layout | Stacked list vs compact grid |
Tier labels | "Buy 3 save 10%" vs "Most popular" |
Badges and accents | Show or hide a "Best value" badge or a holiday accent |
Price display | Show or hide the discounted price on the product page |
Limitations
- A/B testing affects the Online Store display only. It does not change discount logic or product eligibility.
- Each variant manages its display independently. Saving one variant never carries over to the other.
- Display sync still works only between offers of the same type and is unrelated to A/B testing, so a test never changes how your other offers display.
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Updated on: 04/06/2026
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