Articles on: [Shopify Platform] Blockify - Fraud IP Blocker

Customize your blocking page with HTML

Overview

You can add line breaks, bold text and a contact link to the Title and Description of your blocking page, instead of one block of plain text. You do this with HTML tags: short codes in angle brackets, such as <b> for bold. For templates, colours, logo and CSS see A complete guide: Customize your blocking page.

What you'll learn

How to add HTML to your blocking page?
Supported HTML tags
How to hide the blinking cursor on the Pixel template?
Who can use this feature?

How to add HTML to your blocking page?

Step 1: Go to Settings > Blocking template and click Edit template.

Step 2: Open the Style tab. It has a Title section and a Description section, each with its own Text box.

Step 3: Type your message, with HTML tags, into the Text box. Use HTML mainly in Description (up to 256 characters). Title is limited to 64 characters, and the tags count toward that limit.

Example for Description:

Access to this store is currently restricted.<br>
<b>If you think this is a mistake, please contact us.</b>

Step 4: Click Save, then open your store from a blocked IP address, or create a short-term test rule for yourself, to check the result.

Tip: Tell visitors why they see this page. A vague message makes real customers think your store is broken.

Tip: Always give them a way to contact you. Some blocked visitors are real customers caught by a rule.

Tip: Keep it to two or three sentences, and do not reveal which rule blocked them: that tells fraudsters how to get around your protection.

Supported HTML tags

Blockify keeps only the tags below. It removes any other tag, and any extra setting inside a tag (such as style="…"), when you save. To change the text colour, use the Color option next to each field.

Tag	What it does	Example
`<br>`	Line break	`Line one.<br>Line two.`
`<b>`	Bold text	`<b>Please contact us.</b>`
`<a href="…">`	Link	`<a href="mailto:[email protected]">contact us</a>`
`<strong>`	Bold text	`<strong>Please contact us.</strong>`
`<i>`	Italic text	`<i>Sorry for the trouble.</i>`
`<em>`	Italic text	`<em>Sorry for the trouble.</em>`
`<p>`	Paragraph	`<p>First paragraph.</p><p>Second paragraph.</p>`
`<ul>` and `<li>`	Bulleted list	`<ul><li>Email us</li><li>Chat with us</li></ul>`

If your HTML shows up as plain text, check that every tag is closed: <b>text</b>, not <b>text.

How to hide the blinking cursor on the Pixel template?

The Pixel template shows a blinking underscore ( _ ) at the end of the description. It is part of that template's typewriter look. To hide it:

Step 1: In the Blocking page editor, open the Custom CSS tab next to the Style tab.

Step 2: Add this line at the very end of the box, after the last }:

#blockify-block-text-blink { display: none; }

Step 3: Click Save.

Who can use this feature?

Available on the Premium plan and above.

FAQs

My bold text or link shows as plain text. Why?

The tag is not on the supported list or is not closed, or the Title went over 64 characters including tags and was cut off.

Can I change the font size or colour with HTML?

No, Blockify removes style="…" from tags. Use the Color option next to the field, or the Custom CSS tab.

Which link should I use for contact: mailto or a page?

Either works. A mailto: link opens the visitor's mail app; an https:// link opens your contact page.

Updated on: 16/10/2026

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