A little nudge to the right cart abandoners at the right time mean more revenue. You’ve probably well aware of this, but no one said that it’s going to be easy.

💡 The good news is, with Dynamic Product Ads using Omega Catalogs, you stand a much better chance of winning the customer.



WHY DO DYNAMIC PRODUCT ADS (DPA) EXIST?

They’re there for a mission, saving you time and boosting your revenue. Imagine having an extended hand that brings the exact product ad to the exact people who have shown interest in the exact product, only to abandon it at checkout. Their dog might have gone missing at the time, who knows?

Whatever reason, your job as a business owner/media buyer is to chase them, I mean the people.

💡 But how can you chase thousands of cart abandoners without a machine that helps?

Enter the Dynamic Product Ads solution. In short, you can just create a template of product ads and Facebook will automatically show the right product to the people who have viewed it but not yet purchased it. So products are replaceable.

The question is, how does Facebook know what products you have and whether they have been abandoned, by who? Read on to find out.

OMEGA CATALOGS + OMEGA PIXELS - A MACHINE CRUCIAL FOR YOUR PERSONALIZED RETARGETING ADS

In a short and precise way:

Omega Catalogs help you bring your store’s products to Facebook (contained in a Facebook Catalog).
Omega Pixels help you tell Facebook what products have piqued somebody’s interests.

With these 2 critical streams of data, Facebook can work out what products have been viewed and then abandoned. These, combined with your Catalog Sales campaign settings, will fuel the ad platform to show relevant product ads to the right people, for as long as you want.

HOW DO OMEGA CATALOGS SAVE YOU TIME?

Things change, people change, and your products change too. You don’t want to show folks a super cool retargeting product only for them to find out the product has just been sold out upon landing, right?

Here’s what you can do with Omega Catalogs:

Create multiple catalogs in simple clicks
Pair the catalogs with whatever pixels (event source)
Leave the sync & update work to Omega. We listen to product info changes and update those on Facebook hourly, daily, or weekly (your choice). (Learn more)

💡 Facebook will never be able to find out what products they should be retargeting to whom if there is not a match between the event source (product viewed) and the product submitted in the catalogs. Gladly, that’s solved with Omega because they will always share an ID for matching.

WHAT IF YOU DON’T HAVE PERMISSION TO CREATE A CATALOG?

No worries, all you need is a Feed URL instead. This URL contains the exact products together with their info, packed in a file.

In case you’re wondering, yes they work just the same as an Omega catalog in terms of update schedule.

💡 The difference here is you’ll have to create a Catalog (a container) in Facebook and feed it with the URL, then pair a pixel to it.

Happy retargeting & acquiring customers! Don’t overlook this powerful tool.
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