My campaigns don’t report any sales. What’s wrong?
There could be various reasons for this:
You haven’t got any ad click that results in complete payments.
Low event match quality since you haven’t set up TikTok click ID
TikTok can’t match the data sent with a user on TikTok, due to the complex purchase journey & purchase window
Your tracking setup is missing something.
💡 Though we’re not directly responsible for attribution to ads reports, we encourage you to reach out to us to double-check your setup & look into the issue.
Related Article:
Install your pixel & turn on Events API for better tracking
Can I put my Shopify pixel (used in the TikTok channel) here?
What’s the difference between Total & Attributed Events in TikTok?
Do you deduplicate pixel & server (Events API) events?
Best practice: Set up CLICK_ID to your Ad URL for better matching & attribution
You haven’t got any ad click that results in complete payments.
Low event match quality since you haven’t set up TikTok click ID
TikTok can’t match the data sent with a user on TikTok, due to the complex purchase journey & purchase window
Your tracking setup is missing something.
💡 Though we’re not directly responsible for attribution to ads reports, we encourage you to reach out to us to double-check your setup & look into the issue.
Related Article:
Install your pixel & turn on Events API for better tracking
Can I put my Shopify pixel (used in the TikTok channel) here?
What’s the difference between Total & Attributed Events in TikTok?
Do you deduplicate pixel & server (Events API) events?
Best practice: Set up CLICK_ID to your Ad URL for better matching & attribution
Updated on: 18/11/2022
Thank you!