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Show discount badges and countdown timers on product images

Show discount badges and countdown timers on product images


Put your discount right on the product image with a badge, and add a countdown overlay so shoppers see how long they have left, before they even read the price.


In this article



How it works


Pareto gives you two image overlays: a discount badge and a countdown on image. Both are off by default, so nothing appears on your storefront until you turn them on.


Product page overlays are set per offer. Collection page overlays are set once, globally, in Collection Settings. The two are completely independent: changing your product page badge does not change your collection page badge, and the reverse is also true.


Overlays only appear on products that have at least one active offer. If a product belongs to more than one active offer, Pareto uses the offer whose countdown ends soonest, and takes the badge text and colors from that same offer.


Product image on a storefront with a red price tag discount badge in the top left corner and a countdown banner along the bottom edge


Before you begin


  • Create an active offer in Pareto for the products you want to badge.
  • Turn on the Pareto app embed in your theme. The admin preview works without it, but the overlay will not appear on your storefront until the embed is on.


Add a discount badge to product images


  1. Open your offer and go to Step 2: Display settings.
  2. Expand the Discount badge accordion.
  3. Turn on Show badge on product images. The remaining settings only appear once this is on.
  4. Enter your Badge text. Click a variable chip to insert live discount data at your cursor.
  5. Set the Text color and Background color. Defaults are white text on red.
  6. Save the offer.



Variable

What it shows

{{max_discount_percent}}

The highest discount percentage on the product

{{min_discount_percent}}

The lowest discount percentage on the product

{{campaign_name}}

The name of the offer, for example Summer Sale

{{min_value}}

The minimum quantity needed to qualify

{{total_save}}

The total amount saved, for example $25

{{discounted_unit_price}}

The discounted unit price, for example $74.99


The default badge text is Save {{max_discount_percent}}.


Pareto Display settings with the Discount badge accordion open, showing badge text, variable chips, and two color pickers


Choose a shape and position


Pick one of eight shapes, then place it using the 3x3 position grid. Use the Size slider to scale the badge between 44 px and 132 px. The preview panel updates in real time.


Shape

Where it can sit

Pill, Circle, Rosette, Shield, Label, Price Tag

Any of the nine positions

Corner

Corner positions only

Banner

Top edge or bottom edge only


Two shapes change the position control:


  • Pick Corner and the non-corner positions are disabled. If you had one selected, it resets to Top Left.
  • Pick Banner and the 3x3 grid is replaced by a Top edge / Bottom edge toggle.


Add a countdown to product images


  1. Open your offer and go to Step 3: Launch time.
  2. Expand the Countdown timer accordion and find the Image overlay section.
  3. Turn on Show countdown on product images.
  4. In Notice, write the message shown next to the clock. Insert the {{timer}} chip where you want the ticking digits, for example {{campaign_name}} ends in {{timer}}. The default is Sales end in.
  5. Save the offer.


The countdown overlay has four shapes: Banner, Pill, Circle, and Corner. Banner shows your notice plus a labeled clock with hours, minutes, and seconds. Pill, Circle, and Corner show the digits only. The default is a Banner on the Bottom edge, sized 72 px.


The image overlay and the countdown widget above the Add to cart button run on the same timer, so they always show the same remaining time. You can use both at once. Their colors are shared: change the color in one place and the other updates too.


Countdown timer accordion in Launch time with the Image overlay section, notice field, and the timer chip highlighted


Show overlays on collection pages


Collection page overlays are global. They are configured once and apply across your offers.


Shopify collection page on the storefront showing discount badges and countdown overlays on several product thumbnails


  1. Go to Collection Settings.
  2. Turn on the Show discount on collection page master toggle. The badge and countdown settings only appear once this is on.
  3. Expand the Discount badge accordion and turn on Show badge on collection images, then set text, colors, shape, position, and size.
  4. Expand the Countdown timer accordion and turn on Show countdown on collection images, then set the notice, colors, shape, position, and size.


Please contact with our devs, or view this instruction to show on collection page


Collection settings are separate from your per-offer settings. The collection countdown also has its own colors, unlike the product page countdown which shares colors with the above-button widget. This is only available from professional plan.


Limitations


  • Both overlays are off by default. Nothing shows until you turn them on.
  • Overlays only appear on products with at least one active offer. When an offer ends, its badge and countdown are removed from the storefront.
  • Product page and collection page settings do not sync. You configure them separately.
  • Badges are not available on the cart page, on search results, or in Checkout by default. Please upgrade to advanced plan, and contact us to get custom badge

Updated on: 14/07/2026

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