Statistics
Use the Statistics page to understand how your Pareto offers affect revenue, AOV, and shopper behavior, and compare any two periods side by side.
How it works
Statistics tracks all orders and shopper sessions connected to your Pareto offers. Every metric is scoped to the date range you select. You can compare against a previous period at any time, including periods before you installed the app.
Before you begin
Set your date range using the selector at the top of the page. The default is Last 7 days. Click Compare to previous period to enable side-by-side comparison.
Metrics explained
Summary cards
Metric | How it's calculated |
|---|---|
Total app revenues | Total revenue from all orders that used a Pareto discount |
Average order value (AOV) | Split into two: AOV for orders with offers, and AOV for orders without offers. The "with offers" column is hidden if offer order count = |
AOV Lift | Difference between AOV with offers and AOV without offers |
Offer conversion rate | Orders with a Pareto discount divided by total orders placed in the period |
Extra revenue from offers | Revenue from offer-influenced orders above the baseline |
Average order value over time
Bar chart showing AOV per day or week, split into two series: orders with offers (dark) and orders without offers (light). Use this to spot which days your offers had the strongest impact on basket size.
Offer performance
Shows each campaign's percentage contribution to your chosen metric. Switch between By revenue, By AOV, and By orders using the filter in the top right of the card. Use this to identify which campaigns are driving the most value.
Top performers
Ranks your best results by CVR and order count. Toggle between By products and By campaigns to change the breakdown.
Offers conversion funnel
Tracks unique shopper sessions through four stages. The funnel always starts from Product viewed as the baseline (100%). This anchors all other stage percentages and ensures you always have a reference point even if the discount widget is not embedded.
Stage | What it counts |
|---|---|
Product viewed | Unique sessions where a product page was viewed. Always shows as |
Widget viewed | Unique sessions where a Pareto discount widget was visible. Includes widgets shown on the cart page (e.g. order discount widget). Can exceed |
Engaged | Unique sessions where a shopper interacted with a widget (clicked, changed quantity, or selected a variant). Counted once per session regardless of how many interactions occurred |
Added to Cart | Unique sessions where a shopper clicked Add offers to cart |
Purchases | Orders placed using a Pareto discount |
Note on Widget viewed above 100%: This is expected behavior. It occurs when a product page displays more than one Pareto widget simultaneously. Any other case where a stage exceeds its preceding stage is likely a tracking issue. Check that your app embed is active and event tracking is configured correctly.
Limitations
- The AOV "with offers" column is hidden when offer order count =
0for the selected period - Funnel metrics are based on unique shopper sessions, not page views. Totals will differ from Google Analytics
- Compare to previous period works for dates before app installation
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Updated on: 14/04/2026
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