Statistics

Track the real impact of your discount campaigns with a redesigned statistics dashboard built for data-driven decisions.

In this article

• What's new
• Key metrics
• Offer performance
• Conversion funnel
• Filtering and date range
• Plan availability
• Good to know

What's new

The statistics page has been completely redesigned to give you a clearer picture of how your discount campaigns are performing. Instead of basic counters, you now get revenue-focused metrics, trend charts, and a conversion funnel that shows exactly where shoppers drop off or convert.

Key metrics

At the top of the page, you'll find these headline numbers:

• Total app revenues: total revenue generated through orders that used your Pareto discounts.
• Average order value (AOV): the average cart value across discounted orders.
• AOV Lift: how much higher your AOV is compared to orders without discounts. This tells you whether your offers are actually increasing basket size.
• Offer conversion rate: percentage of shoppers who saw an offer and completed a purchase.
• Extra revenue from offers: additional revenue attributed to your discount campaigns, compared to what would have happened without them.

Average order value over time

A trend chart plots your AOV across the selected date range. Use this to spot the impact of specific campaigns or seasonal patterns.

Offer performance

The Offer performance table ranks all your active and past offers by key metrics. Compare which campaigns drive the most revenue, which have the highest conversion rate, and which are underperforming.
Top performers highlights your best offers automatically, so you can double down on what works.

Conversion funnel

The Offers conversion funnel visualizes the shopper journey through your discounts: from viewing an offer, to adding products to cart, to completing checkout. Each step shows the count and drop-off rate, helping you identify where to optimize.

Filtering and date range

Use the date picker at the top of the page to filter statistics by any time range. All metrics, charts, and tables update accordingly.

Plan availability

Statistics metrics are categorized by pricing plan. Some advanced metrics (like AOV Lift, conversion funnel, and top performers) may require a higher plan tier. Check your current plan under Settings > Pricing to see which metrics are available to you.

Good to know

• Statistics reflect orders that were processed with Pareto discounts applied. Refunded or cancelled orders are excluded.
• Data may take up to a few hours to fully update after an order is placed.
• The conversion funnel tracks sessions where a shopper viewed at least one Pareto offer.
• Historical data is available from the date the app was installed.

Updated on: 28/08/2026