• Prepare your Tag ID

  Go to Pinterest Tag Manager Select Conversion Find Tag Manager &x20; Find Tag Manager and Get Started *Copy your Tag IDFew readers

• Product Tracking Type for Pinterest Pixel (Product ID vs Variant ID)

  The Product Tracking Type setting lets you control how Omega sends product identifiers (contentid) to Pinterest when customers view or interact with products on your store. This setting is especially important if you run Pinterest Shopping Ads, Dynamic Ads, or Catalog-based campaigns, because Pinterest uses contentid to match website events with products in your catalog. Choosing the correct tracking type helps ensure: Accurate event attribution Correct product or variantFew readers

• Set up your Pinterest Tag

  In a few clicks, your Tag will be live and firing Step-by-step tutorial Enable App on Theme (Required) Go to Theme Editor/App Embeds (https://omegatheme-contact.gitbook.io/~gitbook/image?url=https%3A%2F%2F3414247805-files.gitbook.io%2F%7E%2Ffiles%2Fv0%2FbSome readers

• Set up API for Conversions

  The Pinterest API for Conversion is a secure and reliable way to send your marketing data directly to Pinterest through server-side tracking. Why Pinterest API for Conversions (PAPI)? PAPI gives Pinterest the best tracking signal possible with more data points, and less data loss due to IOS 14 restrictions. This leads to better ad performance overall because of the enhanced tracking results. Advertisers should be capturing events this way in parallel with a browser Pinterest tag when possibFew readers

• Testing Pinterest Events

  Omega Pinterest Pixel currently supports 04 essential conversion events to help you track and optimize your Pinterest Ads performance: Page Visit – Track people who view primary pages, such as product pages and article pages Add to Cart – Track people who add items to shopping carts Initiate Checkout – Track people start the process of checking out an item for purchase. Checkout (Purchase) – Track people who complete transactionsFew readers