Getting started
▶️ Get your Pixels ready
Install the right pixels, and install the pixels right To start sending your website traffic to Facebook, all you need to do is to give Two Owls your pixel ID(s) and tell us where they will be firing. If you're super new to the field, you might want to read this first: 💡 Create a Facebook Pixel (now with Datasets) 📗1. Pass the pixel ID (data set ID) and Capi access token to Two Owls (https://stoFew readers🔐 Level up your data with CAPI
A must-have, explained CAPI comes in when the pixel is blocked by the browser. This is a crucial step to making data-backed ads decisions. You won’t want to make decisions on an eclipsed view of data right? Get an access token The access token is a key that allows our app to send server events to the Facebook server through Conversion API (CAPI). Server events will be stored in your pixel ID and processed the same way as browser events by Facebook. (https://storage.crisp.chat/users/Few readers📤 Ship your very first events to Facebook
Test your full-funnel events & see what show up on Facebook's end What's the concept? Put simply, pretend you're a shopper and make a test purchase so you can see if the full-funnel events fire properly or not. Test browser events 👇Check this out if you haven't installed your pixel via Two Owls yet. ▶️ Get your Pixels ready Now let’s test a series of actions and see if they arrive properly at the Test Events tabFew readers🔦 Monitor what's sent
Double-confirm that your CAPI is working to your success 💡 If you haven’t enabled CAPI to overcome browser limitations, definitely check this out on how to set it up. Otherwise, you won't be able to monitor the data here. 🔐 Level up your data with CAPI Two Owls Dashboard - A quick glance Dashboard is your go-to place to take a look at the overall server events sent and conversion rate funnel, store-wide.Few readers🚀 Get your first sales attributed to the right campaign
Comeback and get the right insights sooner than your peers Who is this for? Anyone who has been tired of waiting for Facebook to show you which ads got the sales in the Ads Manager, can’t stand delay or inaccurate attribution to the campaigns. 📗1. How does Omega Ads Attribution Report work? 💡Your job: it’s super simple. All you need is to put our UTM string to the UTM parameter box at the ad level and set up everything else as you normally do. The string acts as a tag for the aFew readers🔁 Start Retargeting
Scale with confidence, backed up by the right tech New to retargeting with Dynamic Product Ads? Check this out 🗂️ Two Owls Catalog - A game-changer If you have full control permission to your Facebook Catalog, you can create or remote control your catalogs from Two Owls ↗️Direct Catalog Sync Don't have permission to create a catalog? Use aFew readers↗️ Direct Catalog Sync
When your account has Full Control access to both the Catalog and the Pixel Catalog sync from Two Owls 👀Is it for me? If you have all the necessary permission, you can use this to directly sync products to a Facebook Catalog without having to copy/paste a feed link. Login to your Facebook Account from the app Give Omega access to the Business Manager whose catalogs you are going to send products to (https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c0Few readers📂 Multiple Data Feeds
Used if you are not a BM admin to be able to create a catalog Benefits of a data feed link/file If your account has Full Control permission to a Catalog, you can directly sync the product data by logging in Two Owls and start from there. ↗️Direct Catalog Sync However, when you don't have such permission, there is a feed file that could save the day: No permission required No login required All product data isFew readers🎆 Custom events
Send events that's important for your business, beyond standard events Benefits of custom events Track beyond: Every business is different, and so are their definition of valuable events. An online class or a digital product brand might want to track the "download" action, while a clothing brand might see "Search" is an effective indicator of buying power. Custom events help you track beyoFew readers🔔 Simplify Your Analytics with Facebook Ads Report
Get a unified view of the Facebook Ads performance, right within the Omega Facebook pixel app Omega - Facebook Ad metrics: All in one No more switching between platforms. With our integrated reporting, you can see all your key metrics – impressions, clicks, conversions, and cost-per-action – alongside the Omega data, giving a complete picture of your advertising effectiveness. To access the full potential of this feature and view all Facebook ad data, we recommend logging in with your FacebFew readers📌 Important Checklists
Important to safeguard your data, but easily missed APP CHECKLIST PERMISSION CHECKLIST ADVERTISER CHECKLISTFew readers🔏 Ensure privacy compliance
Ensure you meet privacy regulations while running ads When you run Facebook ads, following privacy rules is crucial. This keeps you out of legal trouble, builds trust with your customers, and ensures you can advertise worldwide. It also protects your brand's reputation. Consider installing a cookie banner to manage user permission and ensure compliance with privacy laws. If you're unsure how to set up a cookie consent banner that works smoothly with Omega Facebook Pixel, follow this guide to taFew readers⚙️ App Checklist
Ensure everything is set up for success Required App Embed Your events won't be firing if you don't toggle this on. What is Theme App Extension all about? It’s a different way to integrate third-party apps (like Omega) with your Online Store. It’s more intuitive, a toggle away, and much more optimal. Previously, for Omega to work, we have to do some technFew readers🎛️ Permission Checklist
Ensure Two Owls has the necessary permission to operate as it should be For Conversion API's access token:🎫 Pixel - Full Control Permission for the access token: To be able to generate an access token, an account assigned to the pixel must have full control permission, so make sure you or your client have that! How to check if you have the right permission to the Pixel in Business Settings (https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image1fm6cpa.pnFew readers🔊 Advertiser Checklist
🌐Verify sending domains Verify, so Facebook knows you have the right! 🦄Protecting your data: Verifying sending domain is a way for Facebook to know that you have permission to send conversion data from the site to the pixel. If they don't have this, imagine how everyone would be able to send malicious data to your pixel, messing up your pixel altogether! Let's follow 8 simple steps to verify your domain! 📝Preparation: Shopify side: You need to have accessFew readers
Hot topics
🗓️ Facebook Attribution
Catch up with why IOS 14 updates are wreaking havoc on your Facebook Ad Attribution in the AM ⏳Fix your Facebook reporting delay 🔎Understanding data absence 📲IOS 14 effects on Facebook Attribution windowFew readers⏳ Fix your Facebook reporting delay
Metrics now can take up to 72hrs to show up in your Ads Manager You know that feeling, that awkward silence, that emptiness when you stare at your Ads Manager. Shopify session details tell you that you've got this traffic from Facebook, but Facebook says nothing. That's probably the notorious delay happening. But you don't have the time to wait. Here's how you would get better and faster Ads Attribution Two Owls - Facebook Ads Report 🦄Get ahead: Half of our users are taking aFew readers🔎 Understanding data absence
Event loss is hard to bear, but Two Owls has the solution! 96% of US IOS users opt-out of tracking... And millions use cookie blockers, ad blockers When they do, the Pixel is literally helpless Then, Conversion API came in to save the dayFew readers📲 IOS 14 effects on Facebook Attribution window
Why you won't be able to see the full picture of how conversions happen as you used to be What is Facebook attribution exactly? It's how Facebook finds out which ads your sales came from. The attribution window went from 28-day click, 7-day view to 7-day click, 1-day view after the IOS 14 update. How shorter attribution window affect your business? 📝If you're selling high-ticket products, chances are you might be seeing a huge drop in performance. That doesn't necessarFew readers👾 Pixel Errors
Pixel not paired with a Catalog Don’t worry if you don’t want to run Dynamic Product Ads (DPA). If you do, what’s needed is to create a catalog & upload products to it through a data feed. Then, connect a pixel to that Catalog as a data source. Check out how to set up your catalog and start retargeting here. Pixel firing 2 times on the page Chances are you have accidentally set the pixel to fire via another toolFew readers⏹️ Conversion API events
Event Deduplication Rest assured you won't suffer from double-counted events. What is deduplication? When you are sending events via both the Pixel and Conversion API, there are often 2 events sent for 1 user action. Should I be worried about duplicated events? Two Owls solves duplication problem: Just turn on Conversion API as you wish, because we have done all things necessary to ensure Facebook can deduplicate your events. First, let's understand that deduplication works dependFew readers⚡ Dynamic Product Ads
WHY DO DYNAMIC PRODUCT ADS (DPA) EXIST? They’re there for a mission, saving you time and boosting your revenue. Imagine having an extended hand that brings the exact product ad to the exact people who have shown interest in the exact product, only to abandon it at checkout. Their dog might have gone missing at the time, who knows? Whatever reason, your job as a business owner/media buyer is toFew readers🗂️ Two Owls Catalog - A game-changer
Your visitors need just a little nudge to purchase A little nudge to the right cart abandoners at the right time mean more revenue. You’ve probably well aware of this, but no one said that it’s going to be easy. 💡 The good news is, with Dynamic Product Ads using Two Owls' Catalogs, you stand a much better chance of winning the customer. TWO OWLS' CATALOGS + TWO OWLS' PIXELS - A MACHINE CRUCIAL FOR YOUR PERSONALIZED RETARGETING ADS In a short and precise way: Two Owls' CatalogsFew readers
Integrations
Page Builder - EComposer x Two Owls
Make sure the Page Builder elements won't stop the Pixel from firing properly Nature of integration If you’re using EComposer Landing Page Builder, chances are you might be using a non-native Add to Cart button, which belongs to EComposer itself. 💡Prevent missed events: Since Two Owls, by default, is only able to capture ATC events from buttons that come from native Shopify themes, any thirFew readersExternal Landing Pages
Fire events on non-native Shopify pagesFew readersPost purchase upsells
Few readersHow to add TikTok Pixel on Shopify
This will allow you to better optimize your TikTok Ads, increase your e-commerce sales and launch better campaigns. Method 1: Add TikTok Pixel manually Create a TikTok Ads Account: Go to TikTok Ads Manager and sign up or log in. Access the Events Manager: Navigate to the “Assets” section and click on “Events” to access the Events Manager. Create a Pixel: Click “Create Pixel” and name your pixel (The maximum character length is 128 characters, includinFew readers
FAQs
FAQ
FAQs Skim through the most fundamentals and find the quickest route to solve them 👁️🗨️Tracking What’s better about Omega Two Owls, compared to other apps? We pride ourselves on both great events captures and event match quality (EMQ). Why does it matter? Higher EMQ means a better chance for Facebook to be able to match an event to a person, hence better reporting in Ads Manager for you to make informed decisions. To this end, our EMQ scores are Great on average. So don’t forget to cFew readers💡 Create a Facebook Pixel (now with Datasets)
Facebook has updated something, but we got you Create a Facebook Pixel (now with Dataset) 🦉🦉This doc explains how to best create a Facebook Pixel ID that works with Omega, following up on the current Facebook shift from Pixel to Datasets The new and (somewhat) confusing Facebook Pixel creation flow Unless you live under a rock, you knoFew readers