Dashboard Analytics
Buyer Analytics
Buyer Analytics Dashboard Documentation Introduction The Buyer Analytics Dashboard provides insights into customer acquisition, retention, and value. It helps businesses monitor buyer behavior, analyze performance trends, and optimize marketing strategies. Key Metrics Buyers: Definition: The total number of unique customers who made at least one purcFew readersOrder analytics
Sales Analytics Dashboard The Sales Analytics Dashboard provides insights into your store’s sales performance, including revenue, orders, average order value, and refund trends. It is divided into three main sections: Top Metrics Cards, Charts & Trends, and the Metrics Panel (Right Sidebar). Top Metrics Cards At the top of the dashboard, you will see key salesFew readersProduct Analytics
Introduction Product Analytics allows you to monitor the entire customer journey for each product — from the moment a customer views the product to the point they complete a purchase. This data helps you identify which products attract attention, which ones convert well (or poorly), and where customers tend to drop off. Main Analytics Table The Product Analytics table displays: Name: Product name Status: Product status (active/inactive) *TypeFew readersTrakpilot Data Export Guide
DATA EXPORT GUIDE The Export feature allows you to download your entire list of Conversion Events in CSV format. This data includes details about the customer journey (Order Journey), order values, traffic sources, and other vital information for your in-depth analysis. 1. How to Export Data Step 1: Go to the Dashboard and locate the Conversion Events Table. Step 2: ClickFew readers
Google Analytics 4
How to setup Tracking
Step 1: Open Pixel Setting Step 2: In Customer events, click button Add custom pixel Step 3: In the Pixel name field, enter: Omega Trakpilot Custom Script Then click Add pixel to proceed (https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image193jfoPopularHow to check if GA4 is tracking
There are several ways to check if GA4 is working properly on your website. You can choose any one of the three methods: 1 - Check Real-Time Reports in GA4: This is the fastest way to confirm that data is being sent successfully. 2 - Use browser Extension: Tag Explorer and Google Analytics Debugger: Check Real-Time Reports in GA4 Log in to your Google Analytics account. Select the correct GA4 Property for your website. Navigate to Reports > Realtime OvervSome readersHow to setup GA4
Google Analytics 4 (GA4) Setup Guide for Trakpilot Welcome to the Google Analytics 4 (GA4) user guide for Trakpilot. This document will help you understand the features and how to set up GA4 to track your marketing performance with the highest accuracy. 1. GA4 Overview in Trakpilot Google Analytics 4 is the next generation of Google Analytics, providing event-based tracking solutions across both websites and apps. Trakpilot integrates GA4 to help you: Track customer behavior from landingFew readersTrakpilot - Tracking orders from Shop App and third-party payment gateways to GA4 (No setup required)
This feature allows Trakpilot to automatically track and send purchase events even when the order is completed outside the normal storefront flow, such as through Shop App or certain third-party payment gateways. You do not need to set up anything additional to use this feature. How this feature works Normally, tracking apps rely on browser pixels. This means if a customer: completes the purchase through Shop App (Buy with Shop) completes the order using a third-party payment gaFew readers
Getting Started
Installing TrakPilot
Step 1: Log into your Shopify account in App Store. Click the ADD APP button to buy the app for your store. Step 2: You will then be redirected to your admin page and start installing. Step 3: After press Install app, the app will be automatically installed and take you to the configuration tab, click button "Connect" to connect your Google Account with Trakpilot AppFew readersReal-time Google event testing
Real-time Event Testing: Stop Guessing, Start Optimizing "I can’t see what events my tags are sending in real-time." "I can’t tell if my Purchase event is actually working for Google Ads." If you constantly have to guess whether your tracking is working, you can’t fix issues before they hurt your ROAS. That is why we built the Real-time Event Testing feature in Trakpilot. 1. What is Real-time Event Testing? Real-time Event Testing helps you check whether your Google Ads, GA4, GFew readers
Google Tag
Google Tag Setup
Introduction GA4 (Google Analytics 4) – Tracks visitor behavior, orders, product views, and more. GTM (Google Tag Manager) – Lets you manage and install tracking codes without editing your website’s code directly. Trakpilot – Automatically connects and configures GTM + GA4 for your Shopify store, saving you time and avoiding manual setup errors. PART 1 - First-time Setup (Onboarding) When to use After installing the app the Onboarding screen appears automaticSome readersHow to check if GTM is tracking
There are several ways to check if GA4 is working properly on your website. You can choose any one of the three methods: 1 - Check Real-Time Reports in GA4: This is the fastest way to confirm that data is being sent successfully. 2 - Use browser Extension: Tag Explorer and Google Analytics Debugger: Check Real-Time Reports in GA4 Log in to your Google Analytics account. Select the correct GA4 Property for your website. Navigate to Reports > Realtime OvervFew readers
Google Ads
Setup tracking
In order to send your transactions data to this destination, we need the following information from your Google Ads account Note: Google Ads requires 4 to 6 hours to review the conversion events before it can start tracking event data. Therefore, please wait during this time before your ads begin running to ensure that no events are missed in the tracking process. Step 1: Select your Google Ads Account If you don’t have a Google Ads accountFew readersHow to check conversion events is working
Google Ads may take several hours to a couple of days to record data for the events sent. You can directly access Google Ads to view the submitted data or check for any error status (if applicable). Method 1: Check Directly on Google Ads Log in to your Google Ads account. Log in to your Google Ads account at Google Ads Navigate to Goals -Conversions -Summary. In this section, you will see information about the conversion events that you have set up. Note*: You caFew readersHow to find your CTID
If you have existing Google Ads conversion events you want our app to track, here's how to locate their CTIDs (Conversion Tracking IDs). Step 1: Go to your Google Ads account -select Goals -Conversions. In the Events Summary list -choose the event you want to track (here, it's an event under the Purchase category) Step 2: Once you're in the Event details sectioFew readersError Logs
During the use of the app, you may encounter some issues as follows: error This is normal, and here are some guidelines: Problem Description: The error you're encountering indicates that the access token used to make the request to the Google Ads API does not have the necessary scopes to perform theFew readersTrakpilot Action optimization
Action Optimization 🎯 Primary vs Secondary Actions in Google Ads In Google Ads, each conversion action can be set as either Primary or Secondary. This setting tells Google which actions to optimize for and which to track for insights only. Primary Actions These are the main goals you want Google Ads to optimize your campaigns around — for example: purchases, form submissions, or sign-ups. They appear in the “Conversions” column and are used by *Few readers
Google Ads Remarketing
Setup Traking
Introduction to Google Ads Remarketing Google Ads remarketing tag is a small snippet of code provided by Google Ads that can be added to the website to support the remarketing campaigns. By adding Google Ads remarketing tags to website pages, marketers can effectively track customers' behaviors and interests so that they can show tailored remarketing ads to them during their subsequent visits. Setting Up Google Ads Remarketing For Old Customer: Go to GTM & GA4 & Remarketing page -enableFew readersHow to check events is working
How to check if Google Ads is tracking Install Browser extension: Use a browser extension: Tag Explorer Install extension and turn ON debug mode: Want to see if the Add to Cart event is set up? Just click the Search icon, select Google Ads Remarketing, and expand the headers — you’ll findFew readersHow to find your Conversion ID
Find Conversion ID Please follow the steps below: Sign in to your Google Ads account. Click Goals in the left navigation bar and go to Summary > Conversion action. conversion-ads (https://storagFew readersSetup of Google Ads Conversion Tracking
Setting Up Google Ads Conversion Tracking Sign in to your Google Ads account. In the left sidebar, go to Goals > Conversions > Summary, then click + Create conversion action. Under Where do you want to measure conversions?, select Conversions on a website, Conversions from phone calls, and Conversions offline,Few readers